Samsung QE55S90H 55" OLED S90H 4K Vision AI Smart TV

• Glare Free with Real Black & Real Colour: Experience real blacks and true-to-life colour without distraction.
• 4K Upscaling Pro & NQ4 AI Gen3 Processor: Advanced AI enhances picture and sound in real time, delivering sharp, detailed 4K viewing.
• Dolby Atmos® & Object Tracking Sound Lite: Immersive surround sound that flows with every action.
• Motion Xcelerator 165Hz & AI Motion Enhancer Pro: AI delivers ultra-smooth motion and virtually no lag or blur for sports and gaming.
• LaserSlim Design: An elegantly minimal TV design that’s gorgeous to look at, from all sides.

Glare Free with Real Black & Real Colour
Experience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.

NQ4 AI Gen3 Processor
Experience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.

Dolby Atmos®
Imagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.

OLED HDR+
Experience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.

Motion Xcelerator 165Hz
Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.

AI Motion Enhancer Pro
AI understands what’s important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it’s the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.

AI Football Mode Pro
The roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.

Vision AI Companion
Need outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.

LaserSlim Design
Achieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, your Samsung S90F TV has been delicately crafted to blend in with your home.

FreeSync Premium Pro
AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail - just like the creators intended. 

G-Sync Compatible
Stay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion

Object Tracking Sound Lite
Hear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.

Smart TV powered by Tizen OS
Spend less time searching and more time watching. With Netflix, Disney+, HBO Max, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.

Samsung TV Plus
Watch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It’s TV with you in mind.

Gaming Hub
Samsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.

PANTONE Validated
Enjoy colour validated by industry leading experts at Pantone®. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.

Q-Symphony
Your TV and soundbar work together instead of switching between them. With fuller audio, clearer voices and deeper sound, everything feels more spacious and natural. From quiet scenes to big moments, hear more of what matters, exactly where it belongs.

OLED
Self-emissive pixels create true blacks and precise contrast, so dark scenes stay detailed and bright moments stand out clearly. The picture feels deeper and more realistic, pulling you into the scene and making every moment more immersive.

4K AI Upscaling Pro
From news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. AI intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.

Colour Booster Pro
Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching.

Real Depth Enhancer
By enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.

AI Auto Game Mode
Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

Game Bar
The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.

AI Sound Controller Pro
Voices and effects are separated so you can control them your way. Raise dialogue or turn down effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.

AI Gaming Optimiser
Whether you’re deep in strategy or racing to the finish line, every game needs something different. AI Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.

Samsung Knox Security
With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained. 

AI Sound Pro
Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time. 

SmartThings
Connect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.

SolarCell Remote
Say goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.

Slim Fit Wall-Mount Compatible
Mount your TV using a Slim Fit Wall Mount and let your TV sit close to the wall for a clean, minimal look. It’s easy to install and helps keep cables tidy too, giving you a sleek, streamlined setup that looks great whether your screen is on or off.

Multiple Voice Assistants
Whether you’re turning up the volume, searching for a new series, or checking your smart home, your Samsung TV lets you do it all by voice. With both Bixby and Alexa Built-In, you can choose the assistant that fits your routine, and get what you need, just by asking.

Multi View
Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen . Handy if you want to keep an eye on the football score whilst watching a movie.
 
SmartThings Calibration
Use the camera on your smartphone with the Samsung SmartThings app to unlock easy TV colour calibration, for cinema-like picture quality in seconds.

Auto Game Mode (ALLM)
Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag.

Auto HDR Remastering Pro
Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals - scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details. 

AI Customisation Mode
Our advanced AI processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.

NOW Brief
Stay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.