Cookie & Privacy

Cookie Policy

Our website www.askdirect.co.uk (our site) uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site, and also allows us to improve our site.  By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

• Strictly necessary cookies. These are cookies that are required for the operation of our site. They include, for example, cookies that enable you to log into secure areas of our site, use a shopping cart, or make use of e-billing services.
• Analytical/performance cookies. They allow us to recognise and count the number of visitors, and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily.
• Functionality cookies. These are used to recognise you when you return to our site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
• Targeting cookies. These cookies record your visit to our site, the pages you have visited, and the links you have followed. We will use this information to make our site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control.  These cookies are likely to be analytical/performance cookies or targeting cookies.  We use Google Analytics to monitor web traffic.  

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies.  However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our site.

Except for essential cookies, all cookies will expire after two weeks.

Privacy Policy

Ask Outlets Limited (we or us) are committed to protecting and respecting your privacy.

This policy (together with our website terms of use and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.  Please read the following carefully to understand our views and practices regarding your personal data, and how we will treat it.  By visiting www.askdirect.co.uk you are accepting and consenting to the practices described in this policy.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is Ask Outlets Limited of 250 Tottenham Court Road, London, W1T 7QZ

Information we may collect from you

We may collect and process the following data about you:

Information you give us.  You may give us information about you by filling in forms on our site www.askdirect.co.uk (our site), or by corresponding with us by phone, email or otherwise. This includes information you provide when you register to use our site, subscribe to our service, search for a product, place an order on our site, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey, and when you report a problem with our site.  The information you give us may include your name, date of birth, gender, address, email address and phone number.

• administer our website and business;
• personalise our website for you;
• enable your use of the services available on our website;
• send you goods purchased through our website;
• supply to you services purchased through our website;
• send statements, invoices and payment reminders to you, and collect payments from you;
• send you non-marketing commercial communications;
• send you email notifications that you have specifically requested;
• send you our email newsletter, if you have requested it (you can inform us at any time if you no longer require the newsletter);
• send you marketing communications relating to our business, by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);
• provide third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information);
• deal with enquiries and complaints made by or about you relating to our website;
• keep our website secure and prevent fraud; and
• verify compliance with the terms and conditions governing the use of our website (including monitoring private messages sent through our website private messaging service).

Information we collect about you.  With regard to each of your visits to our site, we may automatically collect the following information:

• technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
• information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

Information we receive from other sources.  We may combine this information with information you give to us and information we collect about you.  We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

Cookies

Our site uses cookies to distinguish you from other users of our site.  This helps us to provide you with a good experience when you browse our site, and also allows us to improve our site.  For detailed information on the cookies we use and the purposes for which we use them, please see our cookie policy.

Uses made of the information

We use information held about you in the following ways:

Information you give to us.  We will use this information:

• to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
• to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;
• to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you.  If you are an existing customer, we will only contact you by electronic means (email or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you.  If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.  If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please do not tick the relevant box allowing you to sign up to receive newsletters when you complete the checkout process;
• to notify you about changes to our service;
• to ensure that content from our site is presented in the most effective manner for you and for your computer.

Information we collect about you.  We will use this information:

• to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
• to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
• to allow you to participate in interactive features of our service, when you choose to do so;
• as part of our efforts to keep our site safe and secure;
• to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
• to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

Information we receive from other sources.  We may combine this information with information you give to us and information we collect about you.  We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

Disclosure of your information

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with selected third parties including:

• Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.
• Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others.
• Analytics and search engine providers that assist us in the improvement and optimisation of our site.
• Credit reference agencies for the purpose of assessing your credit score where you have chosen to make payment to us via a finance or credit agreement.

We may disclose your personal information to third parties:

• In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
• If Ask Outlets Ltd or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
• If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our website terms of use or terms and conditions for online sales and other agreements; or to protect the rights, property, or safety of Ask Outlets Ltd, our customers, or others.  This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction if you have chosen to make payment to us via a finance or credit agreement.

Where we store your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA).  It may also be processed by staff operating outside the EEA, who work for us or for one of our suppliers.  Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details, and the provision of support services.  By submitting your personal data, you agree to this transfer, storing or processing.  We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

We follow strict security procedures in the storage and disclosure of information.  Customer data is stored on a secure server which is only accessible to authorised users.

We do not store any credit card information, as payment is processed through SagePay who are PCI DSS compliant.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential.  We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure.  Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site, and any transmission is at your own risk.  Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Your rights

You have the right to ask us not to process your personal data for marketing purposes.  We will usually inform you (before collecting your data) if we intend to use your data for such purposes, or if we intend to disclose your information to any third party for such purposes.  You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data.  You can also exercise the right at any time by contacting us at sales@askdirect.co.uk.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies, and that we do not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites.

Access to information

The Act gives you the right to access information held about you.  Your right of access can be exercised in accordance with the Act.  Any access request may be subject to a fee of £5 to meet our costs in providing you with details of the information we hold about you.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email.  Please check back frequently to see any updates or changes to our privacy policy.

Data protection registration
We are registered as a data controller with the UK Information Commissioner's Office.

Our data protection registration number is ZA115307.

Contact

Questions, comments and requests regarding this privacy policy are welcomed

You can contact us:

(a) by post, using the postal address; ASK Outlets Ltd, 250 Tottenham Court Road, London, W1T 7QZ
(b) using our website contact form;
(c) by telephone, on 02073078321; or
(d) by email, using sales@askdirect.co.uk