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Sony soundbars work seamlessly with BRAVIA TVs\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eA 4-way stand provides ultimate flexibility. 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From deep, atmospheric shades, to exhilarating highlights, you’ll enjoy billions of colours and every nuance the movie creator wanted you to see on our extended XR Triluminos Max display – this is our widest-ever colour palette to capture every detail. Our XR Processor uses AI to detect and analyse scenes with flawless accuracy, optimising everything you watch to make it feel real. And with consistent colour across all viewing angles, everyone gets the best seat in the house.\u003c\/p\u003e\n\u003cp\u003eJust like at the cinema, sound comes from the screen. Whether it’s dialogue from a character’s mouth, or a plane overhead, our Acoustic Surface Audio+ technology emits sound directly from the action to truly bring cinema home. Voice Zoom 3 utilises AI for enhanced speech volume and clarity, whilst 3D Surround Upscaling creates virtual surround sound from above and the sides for an endlessly immersive experience - using just the TV speakers.\u003c\/p\u003e\n\u003cp\u003eAdd one of our compatible soundbars for even more thrills. Acoustic Centre Sync turns the TV into a centre speaker for maximum immersion, 360 Spatial Sound Mapping technology creates phantom speakers in a cinema-like layout around you(1), and more.\u003c\/p\u003e\n\u003cp\u003eSleek, slim, and designed to create a harmonic presence in your living room, the BRAVIA 8 II is virtually frameless! A two-way TV stand is included, allowing you to slide your soundbar underneath(2), as is our stylish remote control.\u003c\/p\u003e\n\u003cp\u003eBrowse 400,000+ movies and TV episodes from across your streaming services on this Google TV, along with 10,000+ apps and games(3). Enjoy Voice Control(4) with Google Assistant and share content from your other devices on the big screen using Google Cast built-in(5) and Apple AirPlay 2(6).\u003c\/p\u003e\n\u003cp\u003eThe Eco Dashboard 2 will give you full control over your energy settings - and could even help save money on your energy bills(7).\u003c\/p\u003e\n\u003cp\u003eFor gamers, our Game Menu 2 puts everything needed to win in one place(8). 4K\/120fps, VRR and ALLM are all included as features of HDMI 2.1.(9), and if you want more, pair with a PlayStation 5 to unlock extra exclusive gaming features(10). PS Remote Play even lets you play remotely(11).\u003c\/p\u003e\n\u003cp\u003eTo experience the full cinematic prowess of the BRAVIA 8 II from the get-go, you’re invited to redeem 10 movies and 24 months of unlimited streaming on SONY PICTURES CORE - our exclusive movie app that features Pure Stream technology for the highest in picture streaming quality, a vast IMAX Enhanced library, and more(12).\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":50368850854235,"sku":"K65XR8M25B","price":2098.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/65_BRAVIA_8M2_withawardcopy_f15d984f-c8dd-4ace-9f18-c0f421e2f74f.jpg?v=1778052149"},{"product_id":"sony-k55xr8m25bp-55-bravia-8-ii-qd-oled-tv","title":"Sony K55XR8M25BP 55\" Bravia 8 II QD-OLED TV","description":"\u003cp\u003eIntroducing the AI-powered BRAVIA 8 II TV - a sleek QD-OLED design, with our widest-ever colour palette.\u003c\/p\u003e\n\u003cp\u003eExperience QD-OLED, which displays the true black of OLED, with better colour, contrast, and detail. 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Our XR Processor uses AI to detect and analyse each scene with greater accuracy, optimising everything you watch to make it feel real.\u003c\/p\u003e\n\u003cp\u003eAnd just like at the cinema, sound comes from the screen, as our Acoustic Multi-Audio technology puts pictures and sound in perfect, immersive alignment. Voice Zoom 3 utilises AI for enhanced speech volume and clarity, and 3D Surround Upscaling creates virtual surround sound from above and the sides - using just the TV speakers.\u003c\/p\u003e\n\u003cp\u003eComplete with Dolby Vision, Dolby Atmos, and more technologies straight out of a movie theatre, the BRAVIA 5 truly brings cinema home.\u003c\/p\u003e\n\u003cp\u003eFor even more thrills, add one of our compatible soundbars. Acoustic Centre Sync turns the TV into a centre speaker for maximum immersion, 360 Spatial Sound Mapping technology creates phantom speakers in a cinema-like layout around you(1), and more.\u003c\/p\u003e\n\u003cp\u003eSleek, simple, and contemporary, our One Slate design minimises distractions to maximise your view. The two-way TV stand provides the flexibility to fit your soundbar neatly underneath, and our compact remote control is included.\u003c\/p\u003e\n\u003cp\u003eBrowse 400,000+ movies and TV episodes from across your streaming services on this Google TV, along with 10,000+ apps and games(2). 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Acoustic Centre Sync turns the TV into a centre speaker for maximum immersion, 360 Spatial Sound Mapping technology creates phantom speakers in a cinema-like layout around you(1), and more.\u003c\/p\u003e\n\u003cp\u003eSleek, simple, and contemporary, our One Slate design minimises distractions to maximise your view. The two-way TV stand provides the flexibility to fit your soundbar neatly underneath, and our compact remote control is included.\u003c\/p\u003e\n\u003cp\u003eBrowse 400,000+ movies and TV episodes from across your streaming services on this Google TV, along with 10,000+ apps and games(2). Enjoy Voice Control(3) with Google Assistant and share content from your other devices on the big screen using Google Cast built-in(4) and Apple AirPlay 2(5).\u003c\/p\u003e\n\u003cp\u003eThe Eco Dashboard 2 will give you full control over your energy settings - and could even help save money on your energy bills(6).\u003c\/p\u003e\n\u003cp\u003eFor gamers, our Game Menu 2 puts everything needed to win in one place(7). 4K\/120fps, VRR and ALLM are all included as features of HDMI 2.1.(8), and if you want more, pair with a PlayStation 5 to unlock extra gaming features(9). PS Remote Play even lets you play remotely(10).\u003c\/p\u003e\n\u003cp\u003eTo experience the full cinematic prowess of the BRAVIA 5 from the get-go, you’re invited to redeem 10 movies and 24 months of unlimited streaming on SONY PICTURES CORE - our exclusive movie app that features Pure Stream technology for the highest in picture streaming quality, a vast IMAX Enhanced library, and more(11).\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":50368851050843,"sku":"K55XR55B","price":1098.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/65BRAVIA5withawardcopy.jpg?v=1778051685"},{"product_id":"sony-k85s38bp-85-bravia-3-4k-hdr-led-tv","title":"Sony K85S38BP 85\" Bravia 3 4K HDR LED TV","description":"\u003cp\u003eIntroducing the BRAVIA 3, with natural, bright colour for real-life pictures.\u003c\/p\u003e\n\u003cp\u003eSee billions of bright, natural colours on this TV, as our Triluminos Pro display unleashes vibrant colour in your living room, complete with real-life texture. 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We’ve even included a voucher inside the box that you can use to redeem an additional 5 movie credits!\u003c\/p\u003e\n\u003cp\u003eThe sound on this Direct LED TV is powerful too, with our innovative X-Balanced Speaker ensuring crystal-clear dialogue and deep bass that is perfect for movies, as well as sports, games, and music.\u003c\/p\u003e\n\u003cp\u003eFor gamers, our Game Menu puts everything needed to win in one place(2). ALLM and eARC are included, and if you want more, pair with a PlayStation 5 to unlock extra gaming features(3).\u003c\/p\u003e\n\u003cp\u003eWith its sleek look and compact screen sizes, the BRAVIA 3 is designed to suit any room. The PS Remote Play app allows you to use the BRAVIA 3 as a gaming TV, without physically needing to move your console(4).\u003c\/p\u003e\n\u003cp\u003eBrowse 400,000+ movies and TV episodes from across your streaming services on this Google TV, along with 10,000+ apps and games(5). Enjoy Voice Control(6) with Google Assistant and share content from your other devices on the big screen using Google Cast built-in(7) and Apple AirPlay 2(8).\u003c\/p\u003e\n\u003cp\u003eThe Eco Dashboard 2 will give you full control over your energy settings - and could even help save money on your energy bills(9).\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e(1) Availability varies by title, territory and device.\u003cbr\u003e(2) Available functions may vary depending on model, region, or country.\u003cbr\u003e(3) PS5® system sold separately. Design and specifications are subject to change without notice. “PlayStation” and “PS5\"\" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.\u003cbr\u003e(4) A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15Mbps is recommended using either Wi-Fi or mobile data connection. Titles that require a VR headset (PlayStation®VR or PlayStation®VR2) or additional peripherals (other than a DUALSHOCK®4, DualSense™, or DualSense Edge™ wireless controller) are not compatible with PS Remote Play.\u003cbr\u003e(5) Some apps, contents and\/or features may not be available in all countries. Subject to availability. User must connect to a Google Account to use certain advertised features.Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.\u003cbr\u003e(6) User must accept Google Terms of Service ( http:\/\/www.google.com\/policies\/terms\/ ), Play Terms of Service ( https:\/\/play.google.com\/intl\/en-US_us\/about\/play-terms\/index.html ) and Privacy Policy ( http:\/\/www.google.com\/policies\/privacy\/ ) to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device. Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https:\/\/www.sony.net\/tv-hf-ww\/. Google Assistant is not available in certain countries and languages. Availability of services varies by country and language. Features will be available via a future firmware update.\u003cbr\u003e(7) Casting optimised for selected services only. Google Cast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on app.\u003cbr\u003e(8) Apple, AirPlay, iPhone, iPad, Mac and Home are trademarks of Apple Inc., registered in the U.S. and other countries and regions. To use Apple AirPlay and Home with this TV, the latest version of iOS, iPadOS, or macOS is recommended.\u003cbr\u003e(9) Power consumption is approximate and may differ from the actual value.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":50368851083611,"sku":"K85S38BP","price":1348.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/65_BRAVIA_3_Front__soccer_2c653427-db00-40c6-9e9e-827266f72fef.jpg?v=1778052017"},{"product_id":"sony-k75s38b-75-bravia-3-4k-hdr-led-tv","title":"Sony K75S38B 75\" Bravia 3 4K HDR LED TV","description":"\u003cp\u003eIntroducing the BRAVIA 3, with natural, bright colour for real-life pictures.\u003c\/p\u003e\n\u003cp\u003eSee billions of bright, natural colours on this TV, as our Triluminos Pro display unleashes vibrant colour in your living room, complete with real-life texture. Using the power of AI, our 4K HDR X1 Processor upscales even old movies to near 4K quality and our 4K X-Reality Pro technology breathes new life into every pixel.\u003c\/p\u003e\n\u003cp\u003eDolby Vision is a technology you’d usually find at the cinema, available on the BRAVIA 3, so you can enjoy cinematic detail, contrast, and colour - at home.\u003c\/p\u003e\n\u003cp\u003eAnd to experience its full cinematic prowess from the get-go, you’re invited to redeem 5 movies and 12 months of unlimited streaming on SONY PICTURES CORE - our exclusive movie app that features high-quality Pure Stream technology, a vast IMAX Enhanced library, and more(1). We’ve even included a voucher inside the box that you can use to redeem an additional 5 movie credits!\u003c\/p\u003e\n\u003cp\u003eThe sound on this Direct LED TV is powerful too, with our innovative X-Balanced Speaker ensuring crystal-clear dialogue and deep bass that is perfect for movies, as well as sports, games, and music.\u003c\/p\u003e\n\u003cp\u003eFor gamers, our Game Menu puts everything needed to win in one place(2). ALLM and eARC are included, and if you want more, pair with a PlayStation 5 to unlock extra gaming features(3).\u003c\/p\u003e\n\u003cp\u003eWith its sleek look and compact screen sizes, the BRAVIA 3 is designed to suit any room. The PS Remote Play app allows you to use the BRAVIA 3 as a gaming TV, without physically needing to move your console(4).\u003c\/p\u003e\n\u003cp\u003eBrowse 400,000+ movies and TV episodes from across your streaming services on this Google TV, along with 10,000+ apps and games(5). Enjoy Voice Control(6) with Google Assistant and share content from your other devices on the big screen using Google Cast built-in(7) and Apple AirPlay 2(8).\u003c\/p\u003e\n\u003cp\u003eThe Eco Dashboard 2 will give you full control over your energy settings - and could even help save money on your energy bills(9).\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e(1) Availability varies by title, territory and device.\u003cbr\u003e(2) Available functions may vary depending on model, region, or country.\u003cbr\u003e(3) PS5® system sold separately. Design and specifications are subject to change without notice. “PlayStation” and “PS5\"\" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.\u003cbr\u003e(4) A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15Mbps is recommended using either Wi-Fi or mobile data connection. Titles that require a VR headset (PlayStation®VR or PlayStation®VR2) or additional peripherals (other than a DUALSHOCK®4, DualSense™, or DualSense Edge™ wireless controller) are not compatible with PS Remote Play.\u003cbr\u003e(5) Some apps, contents and\/or features may not be available in all countries. Subject to availability. User must connect to a Google Account to use certain advertised features.Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.\u003cbr\u003e(6) User must accept Google Terms of Service ( http:\/\/www.google.com\/policies\/terms\/ ), Play Terms of Service ( https:\/\/play.google.com\/intl\/en-US_us\/about\/play-terms\/index.html ) and Privacy Policy ( http:\/\/www.google.com\/policies\/privacy\/ ) to use TV. 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Enjoy Voice Control(6) with Google Assistant and share content from your other devices on the big screen using Google Cast built-in(7) and Apple AirPlay 2(8).\u003c\/p\u003e\n\u003cp\u003eThe Eco Dashboard 2 will give you full control over your energy settings - and could even help save money on your energy bills(9).\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e(1) Availability varies by title, territory and device.\u003cbr\u003e(2) Available functions may vary depending on model, region, or country.\u003cbr\u003e(3) PS5® system sold separately. Design and specifications are subject to change without notice. “PlayStation” and “PS5\"\" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.\u003cbr\u003e(4) A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. 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User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device. Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https:\/\/www.sony.net\/tv-hf-ww\/. Google Assistant is not available in certain countries and languages. Availability of services varies by country and language. 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Enjoy Voice Control(6) with Google Assistant and share content from your other devices on the big screen using Google Cast built-in(7) and Apple AirPlay 2(8).\u003c\/p\u003e\n\u003cp\u003eThe Eco Dashboard 2 will give you full control over your energy settings - and could even help save money on your energy bills(9).\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e(1) Availability varies by title, territory and device.\u003cbr\u003e(2) Available functions may vary depending on model, region, or country.\u003cbr\u003e(3) PS5® system sold separately. Design and specifications are subject to change without notice. “PlayStation” and “PS5\"\" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.\u003cbr\u003e(4) A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. 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User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device. Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https:\/\/www.sony.net\/tv-hf-ww\/. Google Assistant is not available in certain countries and languages. Availability of services varies by country and language. 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To use Apple AirPlay and Home with this TV, the latest version of iOS, iPadOS, or macOS is recommended.\u003cbr\u003e(9) Power consumption is approximate and may differ from the actual value.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":50368851181915,"sku":"K55S38B","price":628.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/65_BRAVIA_3_Front__soccer_3b4c39ca-72f5-44cc-80a6-a1e32d352ff5.jpg?v=1778052007"},{"product_id":"sony-k50s38b-50-bravia-3-4k-hdr-led-tv","title":"Sony K50S38B 50\" Bravia 3 4K HDR LED TV","description":"\u003cp\u003eIntroducing the BRAVIA 3, with natural, bright colour for real-life pictures.\u003c\/p\u003e\n\u003cp\u003eSee billions of bright, natural colours on this TV, as our Triluminos Pro display unleashes vibrant colour in your living room, complete with real-life texture. 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Enjoy Voice Control(6) with Google Assistant and share content from your other devices on the big screen using Google Cast built-in(7) and Apple AirPlay 2(8).\u003c\/p\u003e\n\u003cp\u003eThe Eco Dashboard 2 will give you full control over your energy settings - and could even help save money on your energy bills(9).\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e(1) Availability varies by title, territory and device.\u003cbr\u003e(2) Available functions may vary depending on model, region, or country.\u003cbr\u003e(3) PS5® system sold separately. Design and specifications are subject to change without notice. “PlayStation” and “PS5\"\" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.\u003cbr\u003e(4) A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. 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User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device. Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https:\/\/www.sony.net\/tv-hf-ww\/. Google Assistant is not available in certain countries and languages. Availability of services varies by country and language. Features will be available via a future firmware update.\u003cbr\u003e(7) Casting optimised for selected services only. Google Cast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on app.\u003cbr\u003e(8) Apple, AirPlay, iPhone, iPad, Mac and Home are trademarks of Apple Inc., registered in the U.S. and other countries and regions. To use Apple AirPlay and Home with this TV, the latest version of iOS, iPadOS, or macOS is recommended.\u003cbr\u003e(9) Power consumption is approximate and may differ from the actual value.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":50368851247451,"sku":"K43S38BP","price":478.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/65_BRAVIA_3_Front__soccer.jpg?v=1778051987"},{"product_id":"lg-oled83g54lw-83-oled-evo-ai-g5-4k-smart-tv-wall-mount-version","title":"LG OLED83G54LW 83\" OLED evo AI G5 4K Smart TV - Wall mount version","description":"\u003cul class=\"c-list c-list--single-column on\" id=\"keyFeatureList\" role=\"list\" aria-expanded=\"true\"\u003e\n\u003cli class=\"c-list__item\" role=\"listitem\"\u003e\u003cspan class=\"font-w-normal-16 font-m-normal-14\"\u003e4K picture quality, AI upscaled visual, and surround sound from the alpha 11 AI Processor Gen2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"c-list__item\" role=\"listitem\"\u003e\u003cspan class=\"font-w-normal-16 font-m-normal-14\"\u003eTrue black levels in every pixel create stunning contrast, depth, and detail\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"c-list__item\" role=\"listitem\"\u003e\u003cspan class=\"font-w-normal-16 font-m-normal-14\"\u003e100% Colour Fidelity for accurate lifelike colours. 100% Colour Volume for richer hues\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"c-list__item\" role=\"listitem\"\u003e\u003cspan class=\"font-w-normal-16 font-m-normal-14\"\u003eUp to 3X brighter visuals vs. conventional OLED TVs from Brightness Booster Ultimate\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"c-list__item\" role=\"listitem\"\u003e\u003cspan class=\"font-w-normal-16 font-m-normal-14\"\u003eNew AI button, voice controls, drag and drop functions on the AI Magic Remote\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOur most brilliant alpha 11 AI Processor Gen2 for the best viewing experience\u003c\/strong\u003e\u003cbr\u003ealpha 11 AI Processor Gen2 upscales visuals to 4K quality with stunning color and brightness. AI engines perceive objects with pixel-level precision to enhance picture quality for the best viewing experience possible.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3X brighter visuals with Brightness Booster Ultimate\u003c\/strong\u003e\u003cbr\u003eThe alpha 11 Al Processor Gen2's new Light Boosting Algorithm and Light Control Architecture deliver up to three times brighter visuals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect Black even in bright or dark spaces\u003c\/strong\u003e\u003cbr\u003ePerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect Colour\u003c\/strong\u003e\u003cbr\u003e100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours on a reflection-free screen even in sunlight or dark environments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Picture Pro brings every frame to life\u003c\/strong\u003e\u003cbr\u003eAI Super Upscaling, AI Perceived Object Enhancer, and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Magic Remote completes the AI experience\u003c\/strong\u003e\u003cbr\u003eControl your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Voice ID\u003c\/strong\u003e\u003cbr\u003eLG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Search\u003c\/strong\u003e\u003cbr\u003eAsk your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Chatbot\u003c\/strong\u003e\u003cbr\u003eInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Concierge\u003c\/strong\u003e\u003cbr\u003eOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Picture Wizard\u003c\/strong\u003e\u003cbr\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Sound Wizard\u003c\/strong\u003e\u003cbr\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJust say “Hi LG” to start interacting with your TV\u003c\/strong\u003e\u003cbr\u003eYour TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew upgrades for 5 years with award-winning webOS Re:New Program\u003c\/strong\u003e\u003cbr\u003eGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHome Hub, the all-in-one platform for your smart home\u003c\/strong\u003e\u003cbr\u003eSeamlessly manage various LG home appliances, alongside your Google Home devices and more. 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AI engines perceive objects with pixel-level precision to enhance picture quality for the best viewing experience possible.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3X brighter visuals with Brightness Booster Ultimate\u003c\/strong\u003e\u003cbr\u003eThe alpha 11 Al Processor Gen2's new Light Boosting Algorithm and Light Control Architecture deliver up to three times brighter visuals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect Black even in bright or dark spaces\u003c\/strong\u003e\u003cbr\u003ePerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect Colour\u003c\/strong\u003e\u003cbr\u003e100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours on a reflection-free screen even in sunlight or dark environments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Picture Pro brings every frame to life\u003c\/strong\u003e\u003cbr\u003eAI Super Upscaling, AI Perceived Object Enhancer, and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Magic Remote completes the AI experience\u003c\/strong\u003e\u003cbr\u003eControl your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Voice ID\u003c\/strong\u003e\u003cbr\u003eLG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Search\u003c\/strong\u003e\u003cbr\u003eAsk your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Chatbot\u003c\/strong\u003e\u003cbr\u003eInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Concierge\u003c\/strong\u003e\u003cbr\u003eOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Picture Wizard\u003c\/strong\u003e\u003cbr\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Sound Wizard\u003c\/strong\u003e\u003cbr\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJust say “Hi LG” to start interacting with your TV\u003c\/strong\u003e\u003cbr\u003eYour TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew upgrades for 5 years with award-winning webOS Re:New Program\u003c\/strong\u003e\u003cbr\u003eGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHome Hub, the all-in-one platform for your smart home\u003c\/strong\u003e\u003cbr\u003eSeamlessly manage various LG home appliances, alongside your Google Home devices and more. 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