{"title":"Sony - Up to £500 Instant Savings on Sony Imaging","description":"\u003cp\u003eSavings applied during checkout. Offer ends 14\/09\/2025\u003c\/p\u003e","products":[{"product_id":"sony-sel1635gm-fe-16-35mm-f2-8-g-master-lens","title":"Sony SEL1635GM FE 16-35mm F2.8 G Master Lens","description":"\u003cp\u003eSony FE 16-35mm F2.8 G Master lens. A large-aperture wide-angle zoom for incredible perspectives with stunning corner-to-corner resolution.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2 glass XA elements (extreme aspherical), 3 Aspherical and 2 ED glass (extra low dispersion) that minimize chromatic aberration and effectively control distortion.\u003c\/li\u003e\n\u003cli\u003eAn 11-blade circular aperture and 2 XA elements achieve smooth, beautiful bokeh as well as ultra high resolution unique to G master lenses.\u003c\/li\u003e\n\u003cli\u003eDirect Drive SSM (DDSSM) unit ensures precise, fast, quiet autofocus, with a dust and moisture resistant construction.\u003c\/li\u003e\n\u003cli\u003eNano AR Coating cuts reflections for improved clarity and contrast.\u003c\/li\u003e\n\u003cli\u003eA focus hold button, manual focus ring, and AF\/MF switch provide extra on-lens control for smooth, efficient operation in a wide range of situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eExplore the world in wide-angle detail\u003c\/strong\u003e\u003cbr\u003eG Master performance in a wide-angle F2.8 16-35mm zoom offers a wealth of opportunities to capture subjects in creative new ways. No matter what zoom setting or focus distance you shoot at, this lens delivers consistently superb resolution from corner-to-corner, with stunning background bokeh when required. A compact, lightweight design makes it manageable for active shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh corner-to-corner resolution\u003c\/strong\u003e\u003cbr\u003eUncompromised optical design achieves extremely high corner-to-corner resolution and contrast for landscape, architecture, and other expansive subjects.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGorgeous background bokeh\u003c\/strong\u003e\u003cbr\u003eShoot close at F2.8 to capture sharp subjects with dynamic, painterly backgrounds consisting of delightfully smooth bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA perfect balance of resolution and bokeh\u003c\/strong\u003e\u003cbr\u003eAn advanced optical design that includes two Sony XA (extreme aspherical) elements achieves outstanding resolution, low distortion, and smooth, beautiful bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLight and compact for high mobility\u003c\/strong\u003e\u003cbr\u003eClass-leading size and weight reductions make this 680-gram lens an ideal match for compact E-mount bodies, providing an eminently portable, easily manageable system.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924325253467,"sku":"SEL1635GM","price":1998.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL1635GM_B_EU06__09792.1495093201.1280.1280.jpg?v=1711994569"},{"product_id":"sony-sel70200gm-fe-70-200mm-f2-8-g-master-oss","title":"Sony SEL70200GM FE 70-200mm F2.8 G-Master OSS","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePremium G Master Series telephoto zoom lens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSony Nano AR Coating to eliminate flare and ghosting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCircular 11-blade aperture for beautiful defocus effects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Optical SteadyShot image stabilisation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDust and moisture resistant design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eAn F2.8 telephoto zoom like no other\u003c\/h3\u003e\n\u003cp\u003eThe most advanced technology available has been applied in the G Master series, further refining acclaimed Sony G Lens performance. This model combines refined G Lens bokeh with new levels of resolution in an outstanding constant F2.8 telephoto zoom that offers unsurpassed rendering, blazing AF, and extraordinary image stabilization performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Extraordinary detail and bokeh in one lens\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/401c4d6a278377b2e4c5bb91f785e147?fmt=jpeg\" alt=\"Extraordinary detail and bokeh in one lens\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExtraordinary detail and bokeh in one lens\u003c\/h3\u003e\n\u003cp\u003eSpecifically designed to resolve spatial frequencies with excellent contrast, this lens includes three aspherical elements, including one double-sided and one newly developed XA (extreme aspherical) element with 0.01 micron surface precision, to effectively control aberration for astonishing resolution plus glorious bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Natural images without spurious colour\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/01d829bcacfb390483818bd939b5e806?fmt=jpeg\" alt=\"Natural images without spurious colour\"\u003e\u003c\/div\u003e\n\u003ch3\u003eNatural images without spurious colour\u003c\/h3\u003e\n\u003cp\u003eChromatic aberration that can be a problem in telephoto lenses is thoroughly suppressed by the use of four ED (Extra-low-Dispersion) glass elements and two Super ED glass elements. Colour bleeding is banished so the subject can be captured with maximum sharpness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Further refinements for spot-on movie AF\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/8e631ffb6e695832371d264cd42503ea?fmt=jpeg\" alt=\"Further refinements for spot-on movie AF\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFurther refinements for spot-on movie AF\u003c\/h3\u003e\n\u003cp\u003eThe focusing system’s double linear motor takes on the vital role of providing “wobbling” actuation for the AF contrast detection system when shooting video. An optical design that effectively minimizes focus breathing plus quiet mechanical operation further adds to focusing performance that is ideal for movies as well as stills.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Class-leading close-up performance\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/d3cbfa06902fc859361e8be2deaf122b?fmt=jpeg\" alt=\"Class-leading close-up performance\"\u003e\u003c\/div\u003e\n\u003ch3\u003eClass-leading close-up performance\u003c\/h3\u003e\n\u003cp\u003eClass-leading close-up performance with a minimum focusing distance of 0.96m and 0.25x maximum magnification is ideal for portraits, telephoto macro, and more. Contributing refinements include ED glass elements and a floating focus mechanism to control aberration that can be problematic in close-up applications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Fast AF optimized for stills and video\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/e867145970577580d6e245d3b1b80f64?fmt=jpeg\" alt=\"Fast AF optimized for stills and video\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFast AF optimized for stills and video\u003c\/h3\u003e\n\u003cp\u003eTwo heavy focus groups are rapidly and precisely positioned by separate actuators: a powerful ring SSM (Super Sonic wave Motor) actuator for the front group, and a double linear motor actuator for the rear group. Improved positioning precision works with real-time feedback from multiple position sensors to allow the body’s AF system to operate at full capacity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Outstanding clarity and contrast\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/3f9ce861909f31b500b56b317ace888e?fmt=jpeg\" alt=\"Outstanding clarity and contrast\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOutstanding clarity and contrast\u003c\/h3\u003e\n\u003cp\u003eAdvanced Nano AR Coating technology produces a lens coating with a precisely defined regular nano-structure that effectively suppresses reflections that can cause flare and ghosting, for notable improvements in clarity, contrast, and overall image quality.(1. Nano AR Coating \/ 2.Glass \/ 3.Transmitted light)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Operation and reliability optimized for fieldwork\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/65df531126a4bc75a099c68668690650?fmt=jpeg\" alt=\"Operation and reliability optimized for fieldwork\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOperation and reliability optimized for fieldwork\u003c\/h3\u003e\n\u003cp\u003eRigid construction with constant lens length during focusing and zooming contribute to excellent handling in the widest range of shooting situations.Focus hold buttons can hold the focus point even during continuous AF operation, and a focus range limiter switch can be used to preset a focusing distance range for maximum AF speed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"11 blades for luscious bokeh\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/c4c9ebd47b37587a76da0595ac164b59?fmt=jpeg\" alt=\"11 blades for luscious bokeh\"\u003e\u003c\/div\u003e\n\u003ch3\u003e11 blades for luscious bokeh\u003c\/h3\u003e\n\u003cp\u003eSony’s circular aperture design has traditionally employed up to 9 blades, but this lens incorporates an 11-blade circular aperture that takes bokeh quality to new levels of smooth beauty with natural looking highlights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Stabilized for sharp, blur-free images\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/3460618e9525728b796dc74b77f73e4f?fmt=jpeg\" alt=\"Stabilized for sharp, blur-free images\"\u003e\u003c\/div\u003e\n\u003ch3\u003eStabilized for sharp, blur-free images\u003c\/h3\u003e\n\u003cp\u003eHigh-performance image stabilization is built right into the lens for sharp, blur-free images with a wide range of subjects. The heavy stabilization lens is driven by a linear motor for fast, precise stabilization. 5-axis image stabilization becomes available when used with α series bodies that feature built-in image stabilization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Stable even when panning\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/716da783d610e8c44804547de636147d?fmt=jpeg\" alt=\"Stable even when panning\"\u003e\u003c\/div\u003e\n\u003ch3\u003eStable even when panning\u003c\/h3\u003e\n\u003cp\u003eTo provide the greatest possible benefit from the built-in image stabilization system in the widest range of shooting situations, the SEL70200GM features switchable MODE 2 stabilization that allows image stabilization to be used with panned shots for greater clarity and impact.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Removable rotating tripod mount\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/b0f22d7403276aeb18611fae8b8c7021?fmt=jpeg\" alt=\"Removable rotating tripod mount\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRemovable rotating tripod mount\u003c\/h3\u003e\n\u003cp\u003eThis versatile lens tripod mount allows the camera to be quickly removed from the tripod in shooting situations that require a rapid handheld response. It also features a revolving mechanism that allows quick changeover between landscape and portrait orientation. A lock mechanism prevents accidental detachment. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"High reliability in harsh conditions\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/794a57aa8ccbcc3d46ab783c43b3d66e?fmt=jpeg\" alt=\"High reliability in harsh conditions\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHigh reliability in harsh conditions\u003c\/h3\u003e\n\u003cp\u003eA sealed dust and moisture resistant design and fluorine front element coating provide extra protection to ensure reliable operation in challenging environments.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924324827483,"sku":"SEL70200GM","price":1938.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL70200GM.SYX_image_1__33060.1495802165.1280.1280.png?v=1711994597"},{"product_id":"sony-sel70300g-fe-70-300mm-f4-5-5-6-g-oss-lens","title":"Sony SEL70300G FE 70-300mm F4.5-5.6 G OSS Lens","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eRenowned G Lens bokeh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSony Nano AR Coating to eliminate flare and ghosting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCircular 9-blade aperture for beautiful defocus effects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Optical SteadyShot image stabilisation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDust and moisture resistant design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Extended 70-300mm range in an FE zoom\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/438476221e2424029dda62ef9c1af1c9?fmt=jpeg\" alt=\"Extended 70-300mm range in an FE zoom\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExtended 70-300mm range in an FE zoom\u003c\/h3\u003e\n\u003cp\u003eThe first E-mount zoom to cover a 70mm to 300mm range is a versatile image-making tool that can handle a wide range of subjects, from portraits and scenery to sports and nature. On an APS-C the telephoto end of the range provides a 450mm equivalent focal length for serious super-telephoto photography.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"High resolution at any focal length\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/884f95ca9749f531b5813d79eee98a9a?fmt=jpeg\" alt=\"High resolution at any focal length\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHigh resolution at any focal length\u003c\/h3\u003e\n\u003cp\u003eFour aspherical elements and two ED (Extra-low Dispersion) glass elements work with Sony’s Nano AR Coating to ensure that all forms of optical aberration are effectively suppressed for superb corner-to-corner resolution. The same design also contributes to the beautiful background bokeh that is an important part of G Lens appeal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Class-leading close-up performance\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/d01e238278f220f0ac13d069c46636fa?fmt=jpeg\" alt=\"Class-leading close-up performance\"\u003e\u003c\/div\u003e\n\u003ch3\u003eClass-leading close-up performance\u003c\/h3\u003e\n\u003cp\u003eWith a minimum focus distance of just 0.9-meter and maximum magnification of 0.31x, this versatile zoom lens lets you get extra close to capture new details and perspectives that can add immeasurably to your creative capabilities. In one lens you have high-performance medium to super telephoto zoom as well as telephoto macro capability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Sharp, clear handheld captures\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/0bd0805533cfe573660875014048b66c?fmt=jpeg\" alt=\"Sharp, clear handheld captures\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSharp, clear handheld captures\u003c\/h3\u003e\n\u003cp\u003eBuilt in Optical SteadyShot image stabilisation minimises the effects of camera shake when shooting handheld, making it easier to capture crisp, clear images that realize the lens’s full potential. Optical Steadyshot is effective at all focal lengths, and significantly increases your opportunities for great shots even in low-light conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eReliable in challenging conditions\u003c\/h3\u003e\n\u003cp\u003eA sealed dust and moisture resistant design provides extra protection and ensures reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.** Although the design is dust and moisture resistant, absolute protection from dust and moisture is not guaranteed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Snappy, spot-on focus\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/a8ea90a69ee3e181d3fa5cf2f18f6fcf?fmt=jpeg\" alt=\"Snappy, spot-on focus\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSnappy, spot-on focus\u003c\/h3\u003e\n\u003cp\u003eThe advanced actuator maximises autofocus speed and precision with the widest possible range of subjects and shooting situations. Focus operation is smooth and quiet too, making it an advantage for movies as well as stills.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Operation optimized for versatile control\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/891be923fd23e3b8fce0182d220aeb6d?fmt=jpeg\" alt=\"Operation optimized for versatile control\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOperation optimized for versatile control\u003c\/h3\u003e\n\u003cp\u003ePlenty of on-lens control is provided for versatile shooting in a wide range of situations. A focus-mode switch lets you select manual or auto focus on the fly, a focus-hold button can hold the focus point even during continuous AF operation, and a focus-range limiter switch can be used to preset a focusing distance range for maximum AF speed.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924324401499,"sku":"SEL70300G","price":1078.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL70300G.SYX_image_0__36524.1495801818.1280.1280.png?v=1711994625"},{"product_id":"sony-sel100400gm-fe-100-400mm-f4-5-5-6-g-master-oss-lens","title":"Sony SEL100400GM FE 100-400mm F4.5-5.6 G-Master OSS Lens","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePremium G Master series super telephoto zoom lens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLinear motor and Direct Drive SSM (DDSSM) for agile, highly precise focus lens control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSony Nano AR Coating to eliminate flare and ghosting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCircular 9-blade aperture for beautiful defocus effects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNot guaranteed to be 100% dust and moisture proof.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"G Master super-telephoto zoom\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/7d531a11936916a4d3b5664ce2df6f47?fmt=jpeg\" alt=\"G Master super-telephoto zoom\"\u003e\u003c\/div\u003e\n\u003ch3\u003eG Master super-telephoto zoom\u003c\/h3\u003e\n\u003cp\u003eThis top-performance G Master  zoom lens covers a broad 100mm to 400mm focal length range that is ideal for sports, wildlife, and other subjects that require a long reach. It offers image quality and AF performance that will support professional fieldwork, tracking and capturing even fast-moving subjects with outstanding resolution and clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Fast, tenacious autofocus\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/ed489fb9ec78ed251f13f7d49b1541f6?fmt=jpeg\" alt=\"Fast, tenacious autofocus\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFast, tenacious autofocus\u003c\/h3\u003e\n\u003cp\u003eAn optimal combination of double linear motor and DDSSM (Direct Drive SSM) drive systems is the first of its kind. It also implements precision sensors that provide real-time feedback for extremely high positioning accuracy, allowing the body’s AF system to perform at its best.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"High resolution at any focal length\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/760c55f5a5957b833581e8d5bfc4eaef?fmt=jpeg\" alt=\"High resolution at any focal length\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHigh resolution at any focal length\u003c\/h3\u003e\n\u003cp\u003eA precision optical design ensures consistently high corner-to-corner resolution at any focusing distance throughout the lens’s zoom range. The SEL100400GM not only delivers stunning images of distant subjects at super-telephoto focal lengths, it offers equally high performance when shooting nearby subjects as well.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eNatural rendering and color\u003c\/h3\u003e\n\u003cp\u003eTwo ED (Extra-low Dispersion) glass elements and one Super ED glass element strategically deployed in an advanced optical design effectively suppress axial chromatic aberration that is often a cause of resolution falloff in telephoto lenses. The result is exceptionally clear, well-defined images.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Clarity and contrast in any light\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/e8da0b6525f90820e11d48fc9d2936e0?fmt=jpeg\" alt=\"Clarity and contrast in any light\"\u003e\u003c\/div\u003e\n\u003ch3\u003eClarity and contrast in any light\u003c\/h3\u003e\n\u003cp\u003eSony’s Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Reduced flare,  particularly when shooting in bright outdoor conditions, means greater framing and composing flexibility. (1. Nano AR coating \/ 2. Glass \/ 3. Transmitted light)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Compact, lightweight, and mobile\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/bba2c1104285634224a8ac7a54344e2d?fmt=jpeg\" alt=\"Compact, lightweight, and mobile\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCompact, lightweight, and mobile\u003c\/h3\u003e\n\u003cp\u003eMagnesium alloy components and other refinements contribute to high durability as well as class-leading size and weight reductions that not only mean greater mobility, but improved manageability with lightweight bodies for easier, more stable handheld shooting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Zoom torque adjustment\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/fff755a3f008db695c666cf75ff86ce7?fmt=jpeg\" alt=\"Zoom torque adjustment\"\u003e\u003c\/div\u003e\n\u003ch3\u003eZoom torque adjustment\u003c\/h3\u003e\n\u003cp\u003eThis is the first α lens to include a zoom smoothness adjuster that provides mechanical control of zoom ring torque. Set a lower torque for fast zooming, or increase torque when slow, stable zooming is required. Fine adjustment allows the feel of the lens to be matched to individual user needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Clear, blur-free images without a tripod\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/c6c40689892cf2c352c0c1907acd8695?fmt=jpeg\" alt=\"Clear, blur-free images without a tripod\"\u003e\u003c\/div\u003e\n\u003ch3\u003eClear, blur-free images without a tripod\u003c\/h3\u003e\n\u003cp\u003eBuilt-in Optical SteadyShot image stabilization makes it easier to capture blur-free images, particularly when shooting sports or other subjects that require fast stabilization response. Mode 2 stabilization facilitates dynamic panned shots. 5-axis stabilization becomes available when used with α series bodies that feature in-body stabilization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Outstanding shooting versatility\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/8ada1c50f28e9a35c0b38d5ceabcd03e?fmt=jpeg\" alt=\"Outstanding shooting versatility\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOutstanding shooting versatility\u003c\/h3\u003e\n\u003cp\u003eFloating focus and high positioning precision have made it possible to achieve a minimum focus distance of just 0.98 meters (3.22ft.) with up to 0.35x magnification. You have a versatile 100mm to 400mm super-telephoto zoom range, plus outstanding close-up performance at 100mm. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Customisable focus hold button\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/2a0e81067d58146ac5ec9cebe785f95b?fmt=jpeg\" alt=\"Customisable focus hold button\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCustomisable focus hold button\u003c\/h3\u003e\n\u003cp\u003eConveniently located focus hold buttons provide focus hold control even during continuous AF operation. They can also be customized from a camera menu that allows them to be assigned to a variety of different functions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Removable tripod mount\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/d8dd195639b2f4c5f6213859587645c7?fmt=jpeg\" alt=\"Removable tripod mount\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRemovable tripod mount\u003c\/h3\u003e\n\u003cp\u003eA removable tripod mount allows quick attachment to or removal from a tripod so the user can easily switch between tripod and handheld shooting. The mount can also be removed for convenient transport and storage. A lock mechanism prevents accidental removal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Teleconverters for extra reach\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/f508c133c7c28f97d1b560d681deb057?fmt=jpeg\" alt=\"Teleconverters for extra reach\"\u003e\u003c\/div\u003e\n\u003ch3\u003eTeleconverters for extra reach\u003c\/h3\u003e\n\u003cp\u003eSEL100400GM is fully compatible with the high-performance SEL14TC and SEL20TC teleconverters for a 1.4x or 2x increase in focal length, respectively. That’s a maximum focal length of 800mm (1200mm on an APS-C format body).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Fluorine coated front element\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/407eaf65cdd77d6a31928b98bf7a5949?fmt=jpeg\" alt=\"Fluorine coated front element\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFluorine coated front element\u003c\/h3\u003e\n\u003cp\u003eThe lens’s front element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, and makes it easier to wipe dirt and fingerprints away if they do become attached to the lens surface. This can be a significant advantage for outdoor shooting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"High reliability in harsh conditions\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/4810992ea24ab18769361b9fe30b29f6?fmt=jpeg\" alt=\"High reliability in harsh conditions\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHigh reliability in harsh conditions\u003c\/h3\u003e\n\u003cp\u003eThe overall design of this lens is dust and moisture resistant for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Pro lens hood features\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/a592d000ec807de280b40c721da50bbc?fmt=jpeg\" alt=\"Pro lens hood features\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePro lens hood features\u003c\/h3\u003e\n\u003cp\u003eAn access window that can be opened or closed as required allows easy access for polarizing filter operation, and a hood lock switch prevents accidental detachment or rotation of the lens hood while shooting or moving around.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924323352923,"sku":"SEL100400GM","price":2098.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL100400GM.SYX_image_0__25798.1495801493.1280.1280.png?v=1711099020"},{"product_id":"sony-sel2470gm-fe-24-70mm-f2-8-g-master","title":"Sony SEL2470GM FE 24-70mm F2.8 G-Master","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePremium G Master Series Mid-range telephoto prime\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSony Nano AR Coating to eliminate flare and ghosting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCircular 9-blade aperture for beautiful defocus effects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDirect Drive SSM for quiet, highly precise focus lens control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDust and moisture resistant design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eA new era of standard zoom performance\u003c\/h3\u003e\n\u003cp\u003eNo-compromise design and technology result in a constant F2.8 zoom lens that can fully utilize the potential of current and future high-resolution camera bodies. This peerless standard zoom covers a 24mm to 70mm focal length range, and is an ideal choice when ultimate image quality is required for portraits, scenery, snapshots, and more.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eExtraordinary resolution and bokeh\u003c\/h3\u003e\n\u003cp\u003eA newly developed XA (extreme aspherical) lens element with superlative surface precision not only contributes to stunning corner-to-corner resolution and detail throughout the zoom range, but also plays a vital role in achieving smooth, soft bokeh that can be a powerful expressive tool in a wide range of photographic situations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eNatural rendering and color\u003c\/h3\u003e\n\u003cp\u003eOne ED (Extra-low-Dispersion) and one Super ED glass element in an optical path that has been designed to the highest standards help to achieve lifelike, natural imagery without unnatural colouration by keeping axial and lateral chromatic aberration in check while maximizing subjective resolution for breathtaking texture and detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eBright, fast F2.8 at any focal length\u003c\/h3\u003e\n\u003cp\u003eA constant F2.8 maximum aperture makes it easy to keep exposure settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speeds. Consistently spectacular image quality is ensured at any aperture or focal lengt\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003ePrecise focus at blazing speed\u003c\/h3\u003e\n\u003cp\u003eIn addition to positioning large-aperture lenses with extremely high precision for spot-on focusing, the Direct Drive SSM (DDSSM) system minimizes spurious motion while an advanced control system and refined algorithms enhance AF operation speed. DDSSM is also smooth and quiet, making it advantageous for movies as well as stills.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003e9-blade aperture enhances bokeh beauty\u003c\/h3\u003e\n\u003cp\u003eThe remarkable beauty of this lens’s bokeh is further enhanced by a 9-blade circular aperture design that contributes not only to smoothness, but to natural highlights as well.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eOutstanding clarity and contrast\u003c\/h3\u003e\n\u003cp\u003eSony’s original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting, particularly in backlit situations. The result is consistently high contrast and clarity with deep blacks in the widest possible range of photographic situations. (1. Nano AR Coating \/ 2.Glass \/ 3.Transmitted light\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eVersatile fingertip focus control\u003c\/h3\u003e\n\u003cp\u003eThe ability to respond quickly to rapidly changing shooting situations can mean the difference between getting the shot or not. A manual\/auto focus mode switch and focus hold button are positioned for easy access, providing versatile, professional control for a wide range of subjects and environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eZoom lock improves portability\u003c\/h3\u003e\n\u003cp\u003eZoom lenses can sometimes extend under their own weight during transportation, and that can be a nuisance while increasing the chance of accidental damage. A zoom lock switch provides a simple, sure way to lock the zoom mechanism for safe, convenient transportation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eHood lock and release\u003c\/h3\u003e\n\u003cp\u003eA hood lock mechanism prevents accidental hood detachment when moving from location to location, while a hood release button makes it easy to remove and replace the hood whenever necessary.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eHigh reliability in harsh conditions\u003c\/h3\u003e\n\u003cp\u003eCareful dust and moisture sealing measures have been implemented to ensure maximum protection and reliability in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924323090779,"sku":"SEL2470GM","price":1598.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL2470GM-1.jpg?v=1746873379"},{"product_id":"sony-sel90m28g-fe-90mm-f2-8-macro-g-oss","title":"Sony SEL90M28G FE 90mm F2.8 Macro G OSS","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eRenowned G Lens bokeh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDirect Drive DDSSM for quiet, highly precise focus lens control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCircular aperture for smooth defocusing effect\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in image stabilization\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDust and moisture resistant design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Renowned G lens background bokeh\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/d9c025fc6b537e0b0f77d309f4b27263?fmt=jpeg\" alt=\"Renowned G lens background bokeh\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRenowned G lens background bokeh\u003c\/h3\u003e\n\u003cp\u003eBeautiful background bokeh is synonymous with the G Lens name, and it can really make the subject stand out. Individual calibration of each lens ensures optimum compensation for spherical aberration, resulting in smooth rendering of edges without a trace of ugly “nisen bokeh.” A nine-blade circular aperture also contributes to great looking bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Image-wide clarity from macro to infinity\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/1338fe1dc064daa1fdcf215876665e90?fmt=jpeg\" alt=\"Image-wide clarity from macro to infinity\"\u003e\u003c\/div\u003e\n\u003ch3\u003eImage-wide clarity from macro to infinity\u003c\/h3\u003e\n\u003cp\u003eMacro lenses are often used over a wide range of focusing distances, so a floating focus mechanism has been implemented for optimum suppression of close-focus aberration. The floating system reduces the size of the lens while maintaining outstanding clarity throughout the image area, from infinity to the closest focusing distance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Precise, quiet focus for stills and movies\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/b30e1286c9997d9b48e2bd855addda97?fmt=jpeg\" alt=\"Precise, quiet focus for stills and movies\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePrecise, quiet focus for stills and movies\u003c\/h3\u003e\n\u003cp\u003eTwo focus groups in a floating focus configuration are driven by an innovative DDSSM (Direct Drive Super Sonic wave Motor) system for smooth, precise positioning of the relatively heavy lenses that make full frame macro magnification possible. This system is remarkably quiet, and is ideal for animal or insect photography as well as movies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Sharp and clear without a tripod\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/de922f80ea27d14b21a83d24334cc24a?fmt=jpeg\" alt=\"Sharp and clear without a tripod\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSharp and clear without a tripod\u003c\/h3\u003e\n\u003cp\u003eAlthough a tripod is usually considered necessary for sharp macro photography, built-in OSS (Optical SteadyShot) image stabilization makes it possible to shoot sharp macro images handheld. The heavy stabilization lens is driven by a responsive linear motor for fast, precise stabilization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Fast auto\/manual focus switching\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/8846f02fa64fbfeb3be8af6bb693ac33?fmt=jpeg\" alt=\"Fast auto\/manual focus switching\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFast auto\/manual focus switching\u003c\/h3\u003e\n\u003cp\u003eIf you have to remove your eye from the viewfinder to switch between auto and manual focus you’re likely to lose the shot. With this lens the focus ring, where your hand normally rests while shooting, simply slides back and forth to switch between manual and auto focus. A non-slip surface ensures reliable operation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Focus lock where you need it most\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/b8a0d8328fd1a6eeb960086c5540103d?fmt=jpeg\" alt=\"Focus lock where you need it most\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFocus lock where you need it most\u003c\/h3\u003e\n\u003cp\u003ePressing the focus hold button conveniently located on the lens barrel instantly locks focus at the current setting and keeps it there until the button is released. The focus hold button can be used to lock focus even when shooting in the continuous AF mode.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Select your focus range for faster AF\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/e13e5c7f05d505358db8d66e109be6b2?fmt=jpeg\" alt=\"Select your focus range for faster AF\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSelect your focus range for faster AF\u003c\/h3\u003e\n\u003cp\u003eThe Focus Range Limiter selector can be set for near and\/or far focusing, depending on the subject, limiting focusing range and thereby maximizing autofocus speed. Selections are ∞ ~ 0.5 meters for distant focusing, 0.5 ~ 0.28 meters for close focusing, and FULL for full-range focusing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eInner focus for better handling\u003c\/h3\u003e\n\u003cp\u003eIn an inner focus design only internal lens elements move when focusing so the total length of the lens does not change. In addition to making handing easier, that means faster autofocus and shorter minimum focusing distance. The filter thread at the front of the lens does not rotate, which is an advantage when using a polarizing filter.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eGet close while keeping your distance\u003c\/h3\u003e\n\u003cp\u003eThe medium telephoto focal length of this lens gives it an ideal working distance at macro magnifications, making it easier to capture impressive macro images of insects and other subjects that cannot be approached too closely.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eGreat for movies as well as stills\u003c\/h3\u003e\n\u003cp\u003eLens requirements for moviemaking are more demanding than for stills in some ways. Sony goes the extra mile to ensure that lenses that will be used with movie-capable cameras will deliver the necessary performance. Minimal focus breathing and quiet operation, for example, are essential for movie shooting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Reliable and easy in any conditions\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/6a29e234f827fb1b5073d6e0b7b3121e?fmt=jpeg\" alt=\"Reliable and easy in any conditions\"\u003e\u003c\/div\u003e\n\u003ch3\u003eReliable and easy in any conditions\u003c\/h3\u003e\n\u003cp\u003eReliable operation in a variety of conditions is ensured by a design that prevents dust and moisture from entering the lens.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924320698715,"sku":"SEL90M28G","price":819.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL90M28G.SYX_image_0__07478.1495791724.1280.1280.png?v=1711099270"},{"product_id":"sony-sel24105g-fe-24-105mm-f4-g-oss","title":"Sony SEL24105G FE 24-105mm F4 G OSS","description":"\u003cp\u003e\u003cstrong\u003eA compact, lightweight comprehensive zoom\u003cbr\u003e\u003c\/strong\u003eFrom 24mm to 105mm and F4 aperture throughout the zoom this high-performance G Lens offers consistently high image quality. In addition to outstanding optical performance it features compact, lightweight design for portability and mobility befitting the E-mount system. 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