{"title":"Sony - Save 10% off Imaging","description":null,"products":[{"product_id":"sony-sel1635gm-fe-16-35mm-f2-8-g-master-lens","title":"Sony SEL1635GM FE 16-35mm F2.8 G Master Lens","description":"\u003cp\u003eSony FE 16-35mm F2.8 G Master lens. A large-aperture wide-angle zoom for incredible perspectives with stunning corner-to-corner resolution.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2 glass XA elements (extreme aspherical), 3 Aspherical and 2 ED glass (extra low dispersion) that minimize chromatic aberration and effectively control distortion.\u003c\/li\u003e\n\u003cli\u003eAn 11-blade circular aperture and 2 XA elements achieve smooth, beautiful bokeh as well as ultra high resolution unique to G master lenses.\u003c\/li\u003e\n\u003cli\u003eDirect Drive SSM (DDSSM) unit ensures precise, fast, quiet autofocus, with a dust and moisture resistant construction.\u003c\/li\u003e\n\u003cli\u003eNano AR Coating cuts reflections for improved clarity and contrast.\u003c\/li\u003e\n\u003cli\u003eA focus hold button, manual focus ring, and AF\/MF switch provide extra on-lens control for smooth, efficient operation in a wide range of situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eExplore the world in wide-angle detail\u003c\/strong\u003e\u003cbr\u003eG Master performance in a wide-angle F2.8 16-35mm zoom offers a wealth of opportunities to capture subjects in creative new ways. No matter what zoom setting or focus distance you shoot at, this lens delivers consistently superb resolution from corner-to-corner, with stunning background bokeh when required. A compact, lightweight design makes it manageable for active shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh corner-to-corner resolution\u003c\/strong\u003e\u003cbr\u003eUncompromised optical design achieves extremely high corner-to-corner resolution and contrast for landscape, architecture, and other expansive subjects.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGorgeous background bokeh\u003c\/strong\u003e\u003cbr\u003eShoot close at F2.8 to capture sharp subjects with dynamic, painterly backgrounds consisting of delightfully smooth bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA perfect balance of resolution and bokeh\u003c\/strong\u003e\u003cbr\u003eAn advanced optical design that includes two Sony XA (extreme aspherical) elements achieves outstanding resolution, low distortion, and smooth, beautiful bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLight and compact for high mobility\u003c\/strong\u003e\u003cbr\u003eClass-leading size and weight reductions make this 680-gram lens an ideal match for compact E-mount bodies, providing an eminently portable, easily manageable system.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924325253467,"sku":"SEL1635GM","price":1998.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL1635GM_B_EU06__09792.1495093201.1280.1280.jpg?v=1711994569"},{"product_id":"sony-sel1224g-fe-12-24mm-f4-g-lens","title":"Sony SEL1224G FE 12-24mm F4 G Lens","description":"\u003cp\u003eSony FE 12-24mm F4 G, for outstanding image quality in a compact, lightweight ultra wide-angle zoom.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExcellent image-wide resolution and clarity in 12mm ultra wide angle at all apertures, in an extremely lightweight lens.\u003c\/li\u003e\n\u003cli\u003eG Lens optical design with 17 optical elements, Super ED and ED glass and Nano AR coating for outstanding bokeh quality and extreme resolution\u003c\/li\u003e\n\u003cli\u003eFast, precise and accurate autofocus using a Direct Drive SuperSonic Motor, with a dust and moisture resistant construction.\u003c\/li\u003e\n\u003cli\u003eFlare and ghosting are minimized with a Nano AR Coating even when shooting wide-angle landscapes with the sun near or in the image.\u003c\/li\u003e\n\u003cli\u003eQuiet AF, a constant F4 maximum aperture throughout the zoom range, and a responsive manual focus ring make this lens ideal for movies as well as stills.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUltra Wide for Dynamic Spatial Expression\u003c\/strong\u003e\u003cbr\u003eThis compact 12-24mm ultra wide-angle zoom lens features the shortest focal lengths available in any full-frame E-mount lens, with stunning corner-to-corner G Lens resolution at all apertures. It is an excellent choice for dynamic landscape and architecture photography. Outstanding mobility and quiet, fast, precise autofocus make it ideal for shooting movies as well as stills.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh resolution at ultra wide angles\u003c\/strong\u003e\u003cbr\u003eRefined ultra wide-angle optics capture expansive scenes with outstanding resolution and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact, lightweight, and mobile\u003c\/strong\u003e\u003cbr\u003eA new design significantly reduces overall length and front element size while maintaining the highest possible optical performance. And it weighs a mere 565 grams (20 oz.).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, quiet AF for stills and movies\u003c\/strong\u003e\u003cbr\u003eThis lens features an advanced inner-focus mechanism driven by Sony’s Direct Drive SSM (DDSSM) system for fast, accurate AF lock-on as well as smooth, quiet operation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFingertip control and high reliability\u003c\/strong\u003e\u003cbr\u003eA customisable focus hold button provides extra control versatility, while dust and moisture resistant1 design means reliable operation even in challenging conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924325155163,"sku":"SEL1224G","price":1398.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL1224G_B_EU06__09777.1495092721.1280.1280.jpg?v=1711994583"},{"product_id":"sony-sel70200gm-fe-70-200mm-f2-8-g-master-oss","title":"Sony SEL70200GM FE 70-200mm F2.8 G-Master OSS","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePremium G Master Series telephoto zoom lens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSony Nano AR Coating to eliminate flare and ghosting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCircular 11-blade aperture for beautiful defocus effects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Optical SteadyShot image stabilisation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDust and moisture resistant design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eAn F2.8 telephoto zoom like no other\u003c\/h3\u003e\n\u003cp\u003eThe most advanced technology available has been applied in the G Master series, further refining acclaimed Sony G Lens performance. This model combines refined G Lens bokeh with new levels of resolution in an outstanding constant F2.8 telephoto zoom that offers unsurpassed rendering, blazing AF, and extraordinary image stabilization performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Extraordinary detail and bokeh in one lens\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/401c4d6a278377b2e4c5bb91f785e147?fmt=jpeg\" alt=\"Extraordinary detail and bokeh in one lens\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExtraordinary detail and bokeh in one lens\u003c\/h3\u003e\n\u003cp\u003eSpecifically designed to resolve spatial frequencies with excellent contrast, this lens includes three aspherical elements, including one double-sided and one newly developed XA (extreme aspherical) element with 0.01 micron surface precision, to effectively control aberration for astonishing resolution plus glorious bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Natural images without spurious colour\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/01d829bcacfb390483818bd939b5e806?fmt=jpeg\" alt=\"Natural images without spurious colour\"\u003e\u003c\/div\u003e\n\u003ch3\u003eNatural images without spurious colour\u003c\/h3\u003e\n\u003cp\u003eChromatic aberration that can be a problem in telephoto lenses is thoroughly suppressed by the use of four ED (Extra-low-Dispersion) glass elements and two Super ED glass elements. Colour bleeding is banished so the subject can be captured with maximum sharpness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Further refinements for spot-on movie AF\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/8e631ffb6e695832371d264cd42503ea?fmt=jpeg\" alt=\"Further refinements for spot-on movie AF\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFurther refinements for spot-on movie AF\u003c\/h3\u003e\n\u003cp\u003eThe focusing system’s double linear motor takes on the vital role of providing “wobbling” actuation for the AF contrast detection system when shooting video. An optical design that effectively minimizes focus breathing plus quiet mechanical operation further adds to focusing performance that is ideal for movies as well as stills.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Class-leading close-up performance\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/d3cbfa06902fc859361e8be2deaf122b?fmt=jpeg\" alt=\"Class-leading close-up performance\"\u003e\u003c\/div\u003e\n\u003ch3\u003eClass-leading close-up performance\u003c\/h3\u003e\n\u003cp\u003eClass-leading close-up performance with a minimum focusing distance of 0.96m and 0.25x maximum magnification is ideal for portraits, telephoto macro, and more. Contributing refinements include ED glass elements and a floating focus mechanism to control aberration that can be problematic in close-up applications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Fast AF optimized for stills and video\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/e867145970577580d6e245d3b1b80f64?fmt=jpeg\" alt=\"Fast AF optimized for stills and video\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFast AF optimized for stills and video\u003c\/h3\u003e\n\u003cp\u003eTwo heavy focus groups are rapidly and precisely positioned by separate actuators: a powerful ring SSM (Super Sonic wave Motor) actuator for the front group, and a double linear motor actuator for the rear group. Improved positioning precision works with real-time feedback from multiple position sensors to allow the body’s AF system to operate at full capacity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Outstanding clarity and contrast\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/3f9ce861909f31b500b56b317ace888e?fmt=jpeg\" alt=\"Outstanding clarity and contrast\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOutstanding clarity and contrast\u003c\/h3\u003e\n\u003cp\u003eAdvanced Nano AR Coating technology produces a lens coating with a precisely defined regular nano-structure that effectively suppresses reflections that can cause flare and ghosting, for notable improvements in clarity, contrast, and overall image quality.(1. Nano AR Coating \/ 2.Glass \/ 3.Transmitted light)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Operation and reliability optimized for fieldwork\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/65df531126a4bc75a099c68668690650?fmt=jpeg\" alt=\"Operation and reliability optimized for fieldwork\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOperation and reliability optimized for fieldwork\u003c\/h3\u003e\n\u003cp\u003eRigid construction with constant lens length during focusing and zooming contribute to excellent handling in the widest range of shooting situations.Focus hold buttons can hold the focus point even during continuous AF operation, and a focus range limiter switch can be used to preset a focusing distance range for maximum AF speed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"11 blades for luscious bokeh\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/c4c9ebd47b37587a76da0595ac164b59?fmt=jpeg\" alt=\"11 blades for luscious bokeh\"\u003e\u003c\/div\u003e\n\u003ch3\u003e11 blades for luscious bokeh\u003c\/h3\u003e\n\u003cp\u003eSony’s circular aperture design has traditionally employed up to 9 blades, but this lens incorporates an 11-blade circular aperture that takes bokeh quality to new levels of smooth beauty with natural looking highlights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Stabilized for sharp, blur-free images\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/3460618e9525728b796dc74b77f73e4f?fmt=jpeg\" alt=\"Stabilized for sharp, blur-free images\"\u003e\u003c\/div\u003e\n\u003ch3\u003eStabilized for sharp, blur-free images\u003c\/h3\u003e\n\u003cp\u003eHigh-performance image stabilization is built right into the lens for sharp, blur-free images with a wide range of subjects. The heavy stabilization lens is driven by a linear motor for fast, precise stabilization. 5-axis image stabilization becomes available when used with α series bodies that feature built-in image stabilization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Stable even when panning\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/716da783d610e8c44804547de636147d?fmt=jpeg\" alt=\"Stable even when panning\"\u003e\u003c\/div\u003e\n\u003ch3\u003eStable even when panning\u003c\/h3\u003e\n\u003cp\u003eTo provide the greatest possible benefit from the built-in image stabilization system in the widest range of shooting situations, the SEL70200GM features switchable MODE 2 stabilization that allows image stabilization to be used with panned shots for greater clarity and impact.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Removable rotating tripod mount\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/b0f22d7403276aeb18611fae8b8c7021?fmt=jpeg\" alt=\"Removable rotating tripod mount\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRemovable rotating tripod mount\u003c\/h3\u003e\n\u003cp\u003eThis versatile lens tripod mount allows the camera to be quickly removed from the tripod in shooting situations that require a rapid handheld response. It also features a revolving mechanism that allows quick changeover between landscape and portrait orientation. A lock mechanism prevents accidental detachment. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"High reliability in harsh conditions\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/794a57aa8ccbcc3d46ab783c43b3d66e?fmt=jpeg\" alt=\"High reliability in harsh conditions\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHigh reliability in harsh conditions\u003c\/h3\u003e\n\u003cp\u003eA sealed dust and moisture resistant design and fluorine front element coating provide extra protection to ensure reliable operation in challenging environments.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924324827483,"sku":"SEL70200GM","price":1938.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL70200GM.SYX_image_1__33060.1495802165.1280.1280.png?v=1711994597"},{"product_id":"sony-sel14tc-1-4x-teleconverter-lens-for-sel70200gm","title":"Sony SEL14TC 1.4x Teleconverter Lens for SEL70200GM","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eExtends focal length of lens by 1.4x\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIncrease focal length without degrading resolution\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA handy tool for minimizing gear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompatible with a range of lenses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompact alternative to bulky additional lenses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Extend your range by 1.4x\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/af640a0d774aa0e941c5c33c0701c39a?fmt=jpeg\" alt=\"Extend your range by 1.4x\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExtend your range by 1.4x\u003c\/h3\u003e\n\u003cp\u003eMultiplies the focal length of the lens used by 1.4x without degrading optical performance, AF speed and precision, or operability. Light loss with the teleconverter is approximately 1 stop. An ideal way to extend available focal length range for sports or wildlife photography without having to carry additional large, heavy lenses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Compatible lenses\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/954596eb29ccd65cfac9256e343c42ca?fmt=jpeg\" alt=\"Compatible lenses\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCompatible lenses\u003c\/h3\u003e\n\u003cp\u003eThe SEL14TC teleconverter is currently compatible with the SEL70200GM lens only.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47876335141211,"sku":"SEL14TC","price":478.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL14TC.SYX_image_1__94557.1495802056.1280.1280.png?v=1711098950"},{"product_id":"sony-sel20tc-2x-teleconverter-lens-for-sel70200gm","title":"Sony SEL20TC 2x Teleconverter Lens for SEL70200GM","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eExtends focal length of lens by 2.0x\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIncrease focal length without degrading resolution\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA handy tool for minimizing gear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompatible with a range of lenses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompact alternative to bulky additional lenses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Double your focal length\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/d7ccbfe4497ad425350c45dff57acb83?fmt=jpeg\" alt=\"Double your focal length\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDouble your focal length\u003c\/h3\u003e\n\u003cp\u003eMultiplies the focal length of the lens used by 2x without degrading optical performance, AF speed and precision, or operability. Light loss with the teleconverter is approximately 2 stops. An ideal way to extend available focal length range for sports or wildlife photography without having to carry additional large, heavy lenses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Compatible lenses\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/954596eb29ccd65cfac9256e343c42ca?fmt=jpeg\" alt=\"Compatible lenses\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCompatible lenses\u003c\/h3\u003e\n\u003cp\u003eThe SEL20TC teleconverter is currently compatible with the SEL70200GM lens only.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47876335599963,"sku":"SEL20TC","price":498.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL20TC.SYX_image_1__10174.1495802003.1280.1280.png?v=1711098962"},{"product_id":"sony-sel70300g-fe-70-300mm-f4-5-5-6-g-oss-lens","title":"Sony SEL70300G FE 70-300mm F4.5-5.6 G OSS Lens","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eRenowned G Lens bokeh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSony Nano AR Coating to eliminate flare and ghosting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCircular 9-blade aperture for beautiful defocus effects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Optical SteadyShot image stabilisation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDust and moisture resistant design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Extended 70-300mm range in an FE zoom\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/438476221e2424029dda62ef9c1af1c9?fmt=jpeg\" alt=\"Extended 70-300mm range in an FE zoom\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExtended 70-300mm range in an FE zoom\u003c\/h3\u003e\n\u003cp\u003eThe first E-mount zoom to cover a 70mm to 300mm range is a versatile image-making tool that can handle a wide range of subjects, from portraits and scenery to sports and nature. On an APS-C the telephoto end of the range provides a 450mm equivalent focal length for serious super-telephoto photography.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"High resolution at any focal length\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/884f95ca9749f531b5813d79eee98a9a?fmt=jpeg\" alt=\"High resolution at any focal length\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHigh resolution at any focal length\u003c\/h3\u003e\n\u003cp\u003eFour aspherical elements and two ED (Extra-low Dispersion) glass elements work with Sony’s Nano AR Coating to ensure that all forms of optical aberration are effectively suppressed for superb corner-to-corner resolution. The same design also contributes to the beautiful background bokeh that is an important part of G Lens appeal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Class-leading close-up performance\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/d01e238278f220f0ac13d069c46636fa?fmt=jpeg\" alt=\"Class-leading close-up performance\"\u003e\u003c\/div\u003e\n\u003ch3\u003eClass-leading close-up performance\u003c\/h3\u003e\n\u003cp\u003eWith a minimum focus distance of just 0.9-meter and maximum magnification of 0.31x, this versatile zoom lens lets you get extra close to capture new details and perspectives that can add immeasurably to your creative capabilities. In one lens you have high-performance medium to super telephoto zoom as well as telephoto macro capability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Sharp, clear handheld captures\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/0bd0805533cfe573660875014048b66c?fmt=jpeg\" alt=\"Sharp, clear handheld captures\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSharp, clear handheld captures\u003c\/h3\u003e\n\u003cp\u003eBuilt in Optical SteadyShot image stabilisation minimises the effects of camera shake when shooting handheld, making it easier to capture crisp, clear images that realize the lens’s full potential. Optical Steadyshot is effective at all focal lengths, and significantly increases your opportunities for great shots even in low-light conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eReliable in challenging conditions\u003c\/h3\u003e\n\u003cp\u003eA sealed dust and moisture resistant design provides extra protection and ensures reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.** Although the design is dust and moisture resistant, absolute protection from dust and moisture is not guaranteed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Snappy, spot-on focus\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/a8ea90a69ee3e181d3fa5cf2f18f6fcf?fmt=jpeg\" alt=\"Snappy, spot-on focus\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSnappy, spot-on focus\u003c\/h3\u003e\n\u003cp\u003eThe advanced actuator maximises autofocus speed and precision with the widest possible range of subjects and shooting situations. Focus operation is smooth and quiet too, making it an advantage for movies as well as stills.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Operation optimized for versatile control\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/891be923fd23e3b8fce0182d220aeb6d?fmt=jpeg\" alt=\"Operation optimized for versatile control\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOperation optimized for versatile control\u003c\/h3\u003e\n\u003cp\u003ePlenty of on-lens control is provided for versatile shooting in a wide range of situations. A focus-mode switch lets you select manual or auto focus on the fly, a focus-hold button can hold the focus point even during continuous AF operation, and a focus-range limiter switch can be used to preset a focusing distance range for maximum AF speed.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924324401499,"sku":"SEL70300G","price":1078.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL70300G.SYX_image_0__36524.1495801818.1280.1280.png?v=1711994625"},{"product_id":"sony-sel100f28gm-fe-100mm-f2-8-stf-g-master-oss","title":"Sony SEL100F28GM FE 100mm F2.8 STF G-Master OSS","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePremium G Master series Mid-range telephoto prime\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOptical apodization (APD) element for magnificent bokeh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNano AR coating for outstanding clarity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDirect Drive SSM (DDSSM) for quiet, highly precise focus lens control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDust and moisture resistant design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Exemplary G Master resolution and bokeh\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/7410ad75c398858ba2688d7fbf11665e?fmt=jpeg\" alt=\"Exemplary G Master resolution and bokeh\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExemplary G Master resolution and bokeh\u003c\/h3\u003e\n\u003cp\u003eA fitting addition to the G Master series, this lens combines extraordinary resolution and breathtakingly soft, smooth bokeh that ideally sets off the in-focus subject. The optical design, featuring an innovative optical apodization element and new 11-blade aperture, achieves consistently high performance throughout the image area. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Resolution true to the G Master name\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/aa394d8319286f2b14e7cc8ecc350413?fmt=jpeg\" alt=\"Resolution true to the G Master name\"\u003e\u003c\/div\u003e\n\u003ch3\u003eResolution true to the G Master name\u003c\/h3\u003e\n\u003cp\u003eWith spherical aberration compensation, ED (Extra-low Dispersion) glass, and aspherical elements, this lens boasts extreme resolution and sharpness that fulfill the demanding 50 lines per millimeter MTF requirement that is a basis for G Master optical design. That sharpness extends throughout image area.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Outstanding clarity and contrast\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/f7eb2f5f5d7751e18f882996cb8c7fbb?fmt=jpeg\" alt=\"Outstanding clarity and contrast\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOutstanding clarity and contrast\u003c\/h3\u003e\n\u003cp\u003eSony’s original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting, particularly in backlit situations. The result is consistently high contrast and clarity with deep blacks in the widest possible range of photographic situations. (1. Nano AR Coating \/ 2.Glass \/ 3.Transmitted light)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Bokeh doesn’t get better than this\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/2964d46147b6c54ea3d6df884ee4e330?fmt=jpeg\" alt=\"Bokeh doesn’t get better than this\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBokeh doesn’t get better than this\u003c\/h3\u003e\n\u003cp\u003eSpecifically designed to produce extraordinarily smooth, natural bokeh, this lens features a unique optical apodization (APD) element, a newly designed 11-blade circular aperture, and minimal highlight distortion at the image periphery. Each lens is individually fine-tuned to ensure that the highest G Master standards are realized.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Apodization for unbeatable bokeh\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/c8153771170b5a4f92fe867444d13a02?fmt=jpeg\" alt=\"Apodization for unbeatable bokeh\"\u003e\u003c\/div\u003e\n\u003ch3\u003eApodization for unbeatable bokeh\u003c\/h3\u003e\n\u003cp\u003eAn optical APD element is a special type of filter that exhibits gradually decreasing light transmission towards its periphery. It attenuates the edges of point images, resulting in exceptionally smooth, beautiful bokeh in both background and foreground areas with an absolute minimum of double-edge effects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Beautiful peripheral highlights\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/d935ec87c6f1b116cb8e8e8ebcbf075c?fmt=jpeg\" alt=\"Beautiful peripheral highlights\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBeautiful peripheral highlights\u003c\/h3\u003e\n\u003cp\u003eIn keeping with this lens’s emphasis on bokeh, it has been designed to minimize vignetting that can distort highlight geometry at the image periphery. Point light sources are reproduced with consistently circular bokeh throughout the image, so that sunlight filtering through or reflecting off leaves, for example, is rendered with serene elegance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"11 blades enhance bokeh beauty\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/f1aa6e34a28dc776a02a01be74e6f81a?fmt=jpeg\" alt=\"11 blades enhance bokeh beauty\"\u003e\u003c\/div\u003e\n\u003ch3\u003e11 blades enhance bokeh beauty\u003c\/h3\u003e\n\u003cp\u003eSony’s original circular aperture design has been improved with 11 blades for even greater circularity. Design and materials have been revised to ensure that a almost round aperture shape is maintained whether open or stopped down, and strict circularity standards are applied to ensure that the full beauty of STF bokeh is achieved without compromise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Get close and explore the details\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/c4934d02a68a655be4daf618f4619fcb?fmt=jpeg\" alt=\"Get close and explore the details\"\u003e\u003c\/div\u003e\n\u003ch3\u003eGet close and explore the details\u003c\/h3\u003e\n\u003cp\u003eBecause one of the main features of this lens is bokeh, it has been provided with a macro ring switch that extends the lens’s range into the macro region where bokeh can be used to great effect. The macro mode provides 0.57m (1.87 ft.) minimum focus with 0.25x maximum magnification, with no compromise in resolution performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"AF that lets you concentrate on creating\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/b58ba9607843586b639fd85c9c582638?fmt=jpeg\" alt=\"AF that lets you concentrate on creating\"\u003e\u003c\/div\u003e\n\u003ch3\u003eAF that lets you concentrate on creating\u003c\/h3\u003e\n\u003cp\u003eA DDSSM (Direct Drive SSM) focus drive system provides fast, precise, quiet autofocus. Fast, unobtrusive AF performance allows the user to concentrate fully on capturing superlative stills or movies. This lens supports both contrast AF and focal plane  phase detection AF, making it an ideal match for modern high-performance Sony camera bodies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Advanced actuators for speed and precision\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/2af7099232371c737beb83616412a2a7?fmt=jpeg\" alt=\"Advanced actuators for speed and precision\"\u003e\u003c\/div\u003e\n\u003ch3\u003eAdvanced actuators for speed and precision\u003c\/h3\u003e\n\u003cp\u003eDDSSM (Direct Drive SSM) employs an original Sony piezoelectric motor to directly drive the focus ring. High braking precision means that the focus ring is precisely controlled for the highest possible focus accuracy. It’s quiet too, making it ideal for shooting wildlife as well as movies. Manual focus is also smooth and responsive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eClear, blur-free images without a tripod\u003c\/h3\u003e\n\u003cp\u003eOptical SteadyShot image stabilisation is built in, making it possible to achieve maximum subject sharpness with the lower shutter speeds. Image stabilisation in a 100mm mid-range telephoto lens is an advantage for professionals and amateurs alike. Second-generation α7 bodies additionally provide in-body 5-axis stabilisation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Professional handling and control\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/fe2aa7179c3187af9f91e6016b1a1505?fmt=jpeg\" alt=\"Professional handling and control\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional handling and control\u003c\/h3\u003e\n\u003cp\u003eOther advanced features that enhance operation for still photography and moviemaking include an aperture ring  , switchable aperture ring click stops, a Focus Hold button, an AF\/MF focus select switch, and a wide focus ring for sure, comfortable control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"High reliability in harsh conditions\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/552006d657f8cf554d6c58e98a2bbc84?fmt=jpeg\" alt=\"High reliability in harsh conditions\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHigh reliability in harsh conditions\u003c\/h3\u003e\n\u003cp\u003eIn addition to a rubber seal ring at the mount, the overall design of this lens is dust and moisture resistant for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924323680603,"sku":"SEL100F28GM","price":1399.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL100F28GM.SYX_image_1__15112.1495801591.1280.1280.png?v=1711994647"},{"product_id":"sony-sel100400gm-fe-100-400mm-f4-5-5-6-g-master-oss-lens","title":"Sony SEL100400GM FE 100-400mm F4.5-5.6 G-Master OSS Lens","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePremium G Master series super telephoto zoom lens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLinear motor and Direct Drive SSM (DDSSM) for agile, highly precise focus lens control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSony Nano AR Coating to eliminate flare and ghosting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCircular 9-blade aperture for beautiful defocus effects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNot guaranteed to be 100% dust and moisture proof.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"G Master super-telephoto zoom\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/7d531a11936916a4d3b5664ce2df6f47?fmt=jpeg\" alt=\"G Master super-telephoto zoom\"\u003e\u003c\/div\u003e\n\u003ch3\u003eG Master super-telephoto zoom\u003c\/h3\u003e\n\u003cp\u003eThis top-performance G Master  zoom lens covers a broad 100mm to 400mm focal length range that is ideal for sports, wildlife, and other subjects that require a long reach. It offers image quality and AF performance that will support professional fieldwork, tracking and capturing even fast-moving subjects with outstanding resolution and clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Fast, tenacious autofocus\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/ed489fb9ec78ed251f13f7d49b1541f6?fmt=jpeg\" alt=\"Fast, tenacious autofocus\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFast, tenacious autofocus\u003c\/h3\u003e\n\u003cp\u003eAn optimal combination of double linear motor and DDSSM (Direct Drive SSM) drive systems is the first of its kind. It also implements precision sensors that provide real-time feedback for extremely high positioning accuracy, allowing the body’s AF system to perform at its best.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"High resolution at any focal length\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/760c55f5a5957b833581e8d5bfc4eaef?fmt=jpeg\" alt=\"High resolution at any focal length\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHigh resolution at any focal length\u003c\/h3\u003e\n\u003cp\u003eA precision optical design ensures consistently high corner-to-corner resolution at any focusing distance throughout the lens’s zoom range. The SEL100400GM not only delivers stunning images of distant subjects at super-telephoto focal lengths, it offers equally high performance when shooting nearby subjects as well.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eNatural rendering and color\u003c\/h3\u003e\n\u003cp\u003eTwo ED (Extra-low Dispersion) glass elements and one Super ED glass element strategically deployed in an advanced optical design effectively suppress axial chromatic aberration that is often a cause of resolution falloff in telephoto lenses. The result is exceptionally clear, well-defined images.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Clarity and contrast in any light\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/e8da0b6525f90820e11d48fc9d2936e0?fmt=jpeg\" alt=\"Clarity and contrast in any light\"\u003e\u003c\/div\u003e\n\u003ch3\u003eClarity and contrast in any light\u003c\/h3\u003e\n\u003cp\u003eSony’s Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Reduced flare,  particularly when shooting in bright outdoor conditions, means greater framing and composing flexibility. (1. Nano AR coating \/ 2. Glass \/ 3. Transmitted light)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Compact, lightweight, and mobile\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/bba2c1104285634224a8ac7a54344e2d?fmt=jpeg\" alt=\"Compact, lightweight, and mobile\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCompact, lightweight, and mobile\u003c\/h3\u003e\n\u003cp\u003eMagnesium alloy components and other refinements contribute to high durability as well as class-leading size and weight reductions that not only mean greater mobility, but improved manageability with lightweight bodies for easier, more stable handheld shooting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Zoom torque adjustment\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/fff755a3f008db695c666cf75ff86ce7?fmt=jpeg\" alt=\"Zoom torque adjustment\"\u003e\u003c\/div\u003e\n\u003ch3\u003eZoom torque adjustment\u003c\/h3\u003e\n\u003cp\u003eThis is the first α lens to include a zoom smoothness adjuster that provides mechanical control of zoom ring torque. Set a lower torque for fast zooming, or increase torque when slow, stable zooming is required. Fine adjustment allows the feel of the lens to be matched to individual user needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Clear, blur-free images without a tripod\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/c6c40689892cf2c352c0c1907acd8695?fmt=jpeg\" alt=\"Clear, blur-free images without a tripod\"\u003e\u003c\/div\u003e\n\u003ch3\u003eClear, blur-free images without a tripod\u003c\/h3\u003e\n\u003cp\u003eBuilt-in Optical SteadyShot image stabilization makes it easier to capture blur-free images, particularly when shooting sports or other subjects that require fast stabilization response. Mode 2 stabilization facilitates dynamic panned shots. 5-axis stabilization becomes available when used with α series bodies that feature in-body stabilization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Outstanding shooting versatility\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/8ada1c50f28e9a35c0b38d5ceabcd03e?fmt=jpeg\" alt=\"Outstanding shooting versatility\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOutstanding shooting versatility\u003c\/h3\u003e\n\u003cp\u003eFloating focus and high positioning precision have made it possible to achieve a minimum focus distance of just 0.98 meters (3.22ft.) with up to 0.35x magnification. You have a versatile 100mm to 400mm super-telephoto zoom range, plus outstanding close-up performance at 100mm. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Customisable focus hold button\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/2a0e81067d58146ac5ec9cebe785f95b?fmt=jpeg\" alt=\"Customisable focus hold button\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCustomisable focus hold button\u003c\/h3\u003e\n\u003cp\u003eConveniently located focus hold buttons provide focus hold control even during continuous AF operation. They can also be customized from a camera menu that allows them to be assigned to a variety of different functions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Removable tripod mount\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/d8dd195639b2f4c5f6213859587645c7?fmt=jpeg\" alt=\"Removable tripod mount\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRemovable tripod mount\u003c\/h3\u003e\n\u003cp\u003eA removable tripod mount allows quick attachment to or removal from a tripod so the user can easily switch between tripod and handheld shooting. The mount can also be removed for convenient transport and storage. A lock mechanism prevents accidental removal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Teleconverters for extra reach\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/f508c133c7c28f97d1b560d681deb057?fmt=jpeg\" alt=\"Teleconverters for extra reach\"\u003e\u003c\/div\u003e\n\u003ch3\u003eTeleconverters for extra reach\u003c\/h3\u003e\n\u003cp\u003eSEL100400GM is fully compatible with the high-performance SEL14TC and SEL20TC teleconverters for a 1.4x or 2x increase in focal length, respectively. That’s a maximum focal length of 800mm (1200mm on an APS-C format body).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Fluorine coated front element\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/407eaf65cdd77d6a31928b98bf7a5949?fmt=jpeg\" alt=\"Fluorine coated front element\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFluorine coated front element\u003c\/h3\u003e\n\u003cp\u003eThe lens’s front element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, and makes it easier to wipe dirt and fingerprints away if they do become attached to the lens surface. This can be a significant advantage for outdoor shooting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"High reliability in harsh conditions\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/4810992ea24ab18769361b9fe30b29f6?fmt=jpeg\" alt=\"High reliability in harsh conditions\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHigh reliability in harsh conditions\u003c\/h3\u003e\n\u003cp\u003eThe overall design of this lens is dust and moisture resistant for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Pro lens hood features\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/a592d000ec807de280b40c721da50bbc?fmt=jpeg\" alt=\"Pro lens hood features\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePro lens hood features\u003c\/h3\u003e\n\u003cp\u003eAn access window that can be opened or closed as required allows easy access for polarizing filter operation, and a hood lock switch prevents accidental detachment or rotation of the lens hood while shooting or moving around.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924323352923,"sku":"SEL100400GM","price":2098.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL100400GM.SYX_image_0__25798.1495801493.1280.1280.png?v=1711099020"},{"product_id":"sony-sel2470gm-fe-24-70mm-f2-8-g-master","title":"Sony SEL2470GM FE 24-70mm F2.8 G-Master","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePremium G Master Series Mid-range telephoto prime\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSony Nano AR Coating to eliminate flare and ghosting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCircular 9-blade aperture for beautiful defocus effects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDirect Drive SSM for quiet, highly precise focus lens control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDust and moisture resistant design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eA new era of standard zoom performance\u003c\/h3\u003e\n\u003cp\u003eNo-compromise design and technology result in a constant F2.8 zoom lens that can fully utilize the potential of current and future high-resolution camera bodies. This peerless standard zoom covers a 24mm to 70mm focal length range, and is an ideal choice when ultimate image quality is required for portraits, scenery, snapshots, and more.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eExtraordinary resolution and bokeh\u003c\/h3\u003e\n\u003cp\u003eA newly developed XA (extreme aspherical) lens element with superlative surface precision not only contributes to stunning corner-to-corner resolution and detail throughout the zoom range, but also plays a vital role in achieving smooth, soft bokeh that can be a powerful expressive tool in a wide range of photographic situations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eNatural rendering and color\u003c\/h3\u003e\n\u003cp\u003eOne ED (Extra-low-Dispersion) and one Super ED glass element in an optical path that has been designed to the highest standards help to achieve lifelike, natural imagery without unnatural colouration by keeping axial and lateral chromatic aberration in check while maximizing subjective resolution for breathtaking texture and detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eBright, fast F2.8 at any focal length\u003c\/h3\u003e\n\u003cp\u003eA constant F2.8 maximum aperture makes it easy to keep exposure settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speeds. Consistently spectacular image quality is ensured at any aperture or focal lengt\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003ePrecise focus at blazing speed\u003c\/h3\u003e\n\u003cp\u003eIn addition to positioning large-aperture lenses with extremely high precision for spot-on focusing, the Direct Drive SSM (DDSSM) system minimizes spurious motion while an advanced control system and refined algorithms enhance AF operation speed. DDSSM is also smooth and quiet, making it advantageous for movies as well as stills.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003e9-blade aperture enhances bokeh beauty\u003c\/h3\u003e\n\u003cp\u003eThe remarkable beauty of this lens’s bokeh is further enhanced by a 9-blade circular aperture design that contributes not only to smoothness, but to natural highlights as well.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eOutstanding clarity and contrast\u003c\/h3\u003e\n\u003cp\u003eSony’s original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting, particularly in backlit situations. The result is consistently high contrast and clarity with deep blacks in the widest possible range of photographic situations. (1. Nano AR Coating \/ 2.Glass \/ 3.Transmitted light\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eVersatile fingertip focus control\u003c\/h3\u003e\n\u003cp\u003eThe ability to respond quickly to rapidly changing shooting situations can mean the difference between getting the shot or not. A manual\/auto focus mode switch and focus hold button are positioned for easy access, providing versatile, professional control for a wide range of subjects and environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eZoom lock improves portability\u003c\/h3\u003e\n\u003cp\u003eZoom lenses can sometimes extend under their own weight during transportation, and that can be a nuisance while increasing the chance of accidental damage. A zoom lock switch provides a simple, sure way to lock the zoom mechanism for safe, convenient transportation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eHood lock and release\u003c\/h3\u003e\n\u003cp\u003eA hood lock mechanism prevents accidental hood detachment when moving from location to location, while a hood release button makes it easy to remove and replace the hood whenever necessary.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eHigh reliability in harsh conditions\u003c\/h3\u003e\n\u003cp\u003eCareful dust and moisture sealing measures have been implemented to ensure maximum protection and reliability in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924323090779,"sku":"SEL2470GM","price":1598.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL2470GM-1.jpg?v=1746873379"},{"product_id":"sony-sel24240-fe-24-240mm-f3-5-6-3-oss","title":"Sony SEL24240 FE 24-240mm F3.5-6.3 OSS","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e24mm wide end for more dynamic perspectives\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e10x zoom\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCircular 7-blade aperture for beautiful defocus effects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in OSS (Optical SteadyShot) image stabilisation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDust and moisture resistant design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"24mm emphasizes full-frame visual impact\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/b79f37454a215bc5bff4b738022c23be?fmt=jpeg\" alt=\"24mm emphasizes full-frame visual impact\"\u003e\u003c\/div\u003e\n\u003ch3\u003e24mm emphasizes full-frame visual impact\u003c\/h3\u003e\n\u003cp\u003eThis lens goes wider that most other lenses of this type, with a 24mm wide end that makes a significant difference in the full-frame format. 24mm means more dynamic perspectives for scenery, architecture, indoor shots, and a multitude of other subjects. Excellent resolution is maintained throughout the image area at all focal lengths.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"10x zoom captures subjects near or far\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/044bf6760a91af2fc2d4462217c86063?fmt=jpeg\" alt=\"10x zoom captures subjects near or far\"\u003e\u003c\/div\u003e\n\u003ch3\u003e10x zoom captures subjects near or far\u003c\/h3\u003e\n\u003cp\u003e24mm to 240mm covers a broad variety of photographic needs. It is a one-lens solution that can reduce baggage when traveling and maximize efficiency at busy events. Move close to the subject and use the telephoto end of the range to create impressive perspective with smooth bokeh effects for subjects like flowers as well as general photography.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"High resolution throughout the zoom range\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/206683a31e87714303436bfe75d19b4d?fmt=jpeg\" alt=\"High resolution throughout the zoom range\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHigh resolution throughout the zoom range\u003c\/h3\u003e\n\u003cp\u003eFive aspherical elements and one ED glass element contribute to high-quality 24mm performance in a compact lens. All types of aberration have been effectively suppressed while high resolution is achieved throughout the image area. An advanced linear motor drives the focusing mechanism for quick, smooth response throughout the extended zoom range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Sharper images in any light\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/909a986a0930f699d73ec39d53db2eff?fmt=jpeg\" alt=\"Sharper images in any light\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSharper images in any light\u003c\/h3\u003e\n\u003cp\u003eBuilt-in Optical SteadyShot (OSS) image stabilization makes it easier to capture clear images when shooting handheld at the telephoto end of the zoom range, in ambient indoor lighting, or when shooting night scenes. For most photography you can leave the tripod at home!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"High reliability in harsh conditions\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/f088c3e1fbf73ce0d50e05892aa827f7?fmt=jpeg\" alt=\"High reliability in harsh conditions\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHigh reliability in harsh conditions\u003c\/h3\u003e\n\u003cp\u003eA design that resists the intrusion of dust and moisture helps to ensure reliable operation in harsh outdoor conditions. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47876342022491,"sku":"SEL24240","price":718.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL24240.SYX_image_0__90698.1495795629.1280.1280.png?v=1711099113"},{"product_id":"sony-sel2470z-vario-tessar-t-fe-24-70mm-f4-za-oss","title":"Sony SEL2470Z Vario-Tessar T* FE 24-70mm F4 ZA OSS","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e35mm Full Frame standard zoom lens from Carl Zeiss\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eConstant F4 maximum aperture throughout zoom range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCarl Zeiss T* anti-reflective coating minimises flare\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCircular 7-blade aperture for beautiful defocus effects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDust and water resistant design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"A versatile zoom for everyday shooting\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/adcf3029ec40b91bb5ec1401746218ac?fmt=jpeg\" alt=\"A versatile zoom for everyday shooting\"\u003e\u003c\/div\u003e\n\u003ch3\u003eA versatile zoom for everyday shooting\u003c\/h3\u003e\n\u003cp\u003eThe optical performance and 24mm to 70mm range of this ZEISS Vario-Tessar design are a perfect match for compact full-frame E-mount bodies. In addition to consistently superior image quality at all focal lengths it provides a versatile zoom range in a compact lens that can bring out the very best in 7 series bodies for a wide range of subjects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Refined optics deliver stunning images\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/4d34787de1ff8275cefcdd68b5c42746?fmt=jpeg\" alt=\"Refined optics deliver stunning images\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRefined optics deliver stunning images\u003c\/h3\u003e\n\u003cp\u003eFive aspherical elements and one ED glass element in a state-of-the-art optical path suppress aberration for outstanding clarity and beautiful rendering throughout the range. The acclaimed ZEISS T* coating controls reflections for superior contrast, and a circular aperture contributes to smooth background bokeh with natural highlights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Constant exposure at any zoom setting\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/2f1f7c09e58c67969b949401f017cc51?fmt=jpeg\" alt=\"Constant exposure at any zoom setting\"\u003e\u003c\/div\u003e\n\u003ch3\u003eConstant exposure at any zoom setting\u003c\/h3\u003e\n\u003cp\u003eConstant F4 aperture at all focal lengths means that the user can zoom and shoot at any aperture without having to worry about changes in exposure settings or depth of field, concentrating on the image rather than technical details.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Always sharp and clear\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/568b3e180746655ee45db1c82e4d83bb?fmt=jpeg\" alt=\"Always sharp and clear\"\u003e\u003c\/div\u003e\n\u003ch3\u003eAlways sharp and clear\u003c\/h3\u003e\n\u003cp\u003eBuilt-in Optical SteadyShot image stabilization compensates for camera shake that can blur images when shooting handheld. Sharp, clear night scenes or indoor shots in dim lighting can be captured without the need to boost ISO sensitivity and risk increased noise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Outstanding colour and contrast\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/64d1ac3d948ef8cdf7a51a21b654a81d?fmt=jpeg\" alt=\"Outstanding colour and contrast\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOutstanding colour and contrast\u003c\/h3\u003e\n\u003cp\u003eThe ZEISS T* coating is an important contributing factor, effectively suppressing spurious reflections that can degrade overall image quality. Flare and ghosting are reduced for enhanced colour and contrast that give images a deep, three-dimensional feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Extra-low Dispersion Glass element\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/0c6f217783ac3aff227c3a9dfd72f27f?fmt=jpeg\" alt=\"Extra-low Dispersion Glass element\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExtra-low Dispersion Glass element\u003c\/h3\u003e\n\u003cp\u003eLenses constructed with conventional optical glass struggle with chromatic aberration as the focal length increases. Extra-low Dispersion (ED) glass counters these issues, delivering superior contrast and colour quality across the entire focal length – even at large aperture settings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"7-bladed circular aperture\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/aa9f417ea3219ebdcbad40fda16ca017?fmt=jpeg\" alt=\"7-bladed circular aperture\"\u003e\u003c\/div\u003e\n\u003ch3\u003e7-bladed circular aperture\u003c\/h3\u003e\n\u003cp\u003eThe 7-blade circular makes it possible to achieve smoother, more natural defocusing in your images. Get creative with artistic blurring or 'bokeh' – and greater control over the depth of field.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Reliable and easy in any conditions\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/b2ce094844d2d85f51230bfe8540ae81?fmt=jpeg\" alt=\"Reliable and easy in any conditions\"\u003e\u003c\/div\u003e\n\u003ch3\u003eReliable and easy in any conditions\u003c\/h3\u003e\n\u003cp\u003eReliable operation in a variety of conditions is ensured by a design that prevents dust and moisture from entering the lens.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924321845595,"sku":"SEL2470Z","price":748.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL2470Z.AE_image_0__06062.1495795549.1280.1280.png?v=1711099124"},{"product_id":"sony-sel50f18-e-50mm-f1-8-oss-black","title":"Sony SEL50F18 E 50mm F1.8 OSS, Black","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e50mm fixed focal length, ideal for portraits\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eF1.8 maximum aperture for low-light shots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStylish and light with a high quality finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Optical SteadyShot image stabilisation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e7-blade circular aperture for beautiful defocus effects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/282f5f711e6ca6d6cb07d54cf86d9ffe?fmt=jpeg\" alt=\"\"\u003e\u003c\/div\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003cp\u003eBright, wide aperture lens with 50mm fixed focal length, ideal for portraits and general photography\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/2275ed040fdd4e850799c5a8d0d2091a?fmt=jpeg\" alt=\"\"\u003e\u003c\/div\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003cp\u003eF1.8 maximum aperture allows creation of smooth background defocus effects (bokeh) - ideal for flattering your portrait subject\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/f9d9b4f7335e615942ceb5c75184f690?fmt=jpeg\" alt=\"\"\u003e\u003c\/div\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003cp\u003eStylish, light and easy to carry with high quality aluminium alloy finish on barrel\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/b69eb26c83b8681c22ca6b9cefa5b529?fmt=jpeg\" alt=\"\"\u003e\u003c\/div\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003cp\u003eOptical SteadyShot image stabilisation within lens for crisp, stable handheld portraits. Silent mechanism during movie recording\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/0d11ec156495ded5f22df77118d50e43?fmt=jpeg\" alt=\"\"\u003e\u003c\/div\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003cp\u003eWide aperture and Optical SteadyShot make lens highly suitable for atmospheric handheld portraits without flash in dim light\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/600333d4296e99efc7381274b5d2ed00?fmt=jpeg\" alt=\"\"\u003e\u003c\/div\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003cp\u003eInnovative optical design achieves clear, high-quality images with minimised distortion and chromatic aberration\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003cp\u003eSmooth, quiet, high speed autofocus with linear motor - ideal for HD movie shooting\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/94b1e4628c28ddc98f2df799dd68b706?fmt=jpeg\" alt=\"\"\u003e\u003c\/div\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003cp\u003eDirect Manual Focus disengages AF motor for precise, fine manual focusing control\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47876354802011,"sku":"SEL50F18B","price":249.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL50F18B.AE_image_0__16386.1495794898.1280.1280.png?v=1711099212"},{"product_id":"sony-sel55210b-e-55-210mm-f4-5-6-3-oss-black","title":"Sony SEL55210B E 55-210mm F4.5-6.3 OSS, Black","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eTelephoto zoom lens with 3.8x magnification range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in OSS (Optical SteadyShot) image stabilisation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eQuiet, responsive autofocus with stills and video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHigh-performance optics and aluminium alloy finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e35mm equivalent focal length: 82.5–315mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47876358570331,"sku":"SEL55210B","price":228.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL55210B.AE_image_0__88291.1495794555.1280.1280.png?v=1711099230"},{"product_id":"sony-sel55f18z-sonnar-t-fe-55mm-f1-8-za","title":"Sony SEL55F18Z Sonnar T* FE 55mm F1.8 ZA","description":"\u003cul\u003e\n\u003cli\u003e35mm Full Frame prime lens from Carl Zeiss\u003c\/li\u003e\n\u003cli\u003eBright F1.8 maximum aperture\u003c\/li\u003e\n\u003cli\u003eCarl Zeiss T* anti-reflective coating minimises flare\u003c\/li\u003e\n\u003cli\u003eCircular 9-blade aperture for beautiful defocus effects\u003c\/li\u003e\n\u003cli\u003eDust and water resistant design\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924320862555,"sku":"SEL55F18Z","price":645.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL55F18Z.AE_image_0__54548.1495794467.1280.1280.png?v=1711099246"},{"product_id":"sony-sel90m28g-fe-90mm-f2-8-macro-g-oss","title":"Sony SEL90M28G FE 90mm F2.8 Macro G OSS","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eRenowned G Lens bokeh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDirect Drive DDSSM for quiet, highly precise focus lens control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCircular aperture for smooth defocusing effect\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in image stabilization\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDust and moisture resistant design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Renowned G lens background bokeh\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/d9c025fc6b537e0b0f77d309f4b27263?fmt=jpeg\" alt=\"Renowned G lens background bokeh\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRenowned G lens background bokeh\u003c\/h3\u003e\n\u003cp\u003eBeautiful background bokeh is synonymous with the G Lens name, and it can really make the subject stand out. Individual calibration of each lens ensures optimum compensation for spherical aberration, resulting in smooth rendering of edges without a trace of ugly “nisen bokeh.” A nine-blade circular aperture also contributes to great looking bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Image-wide clarity from macro to infinity\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/1338fe1dc064daa1fdcf215876665e90?fmt=jpeg\" alt=\"Image-wide clarity from macro to infinity\"\u003e\u003c\/div\u003e\n\u003ch3\u003eImage-wide clarity from macro to infinity\u003c\/h3\u003e\n\u003cp\u003eMacro lenses are often used over a wide range of focusing distances, so a floating focus mechanism has been implemented for optimum suppression of close-focus aberration. The floating system reduces the size of the lens while maintaining outstanding clarity throughout the image area, from infinity to the closest focusing distance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Precise, quiet focus for stills and movies\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/b30e1286c9997d9b48e2bd855addda97?fmt=jpeg\" alt=\"Precise, quiet focus for stills and movies\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePrecise, quiet focus for stills and movies\u003c\/h3\u003e\n\u003cp\u003eTwo focus groups in a floating focus configuration are driven by an innovative DDSSM (Direct Drive Super Sonic wave Motor) system for smooth, precise positioning of the relatively heavy lenses that make full frame macro magnification possible. This system is remarkably quiet, and is ideal for animal or insect photography as well as movies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Sharp and clear without a tripod\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/de922f80ea27d14b21a83d24334cc24a?fmt=jpeg\" alt=\"Sharp and clear without a tripod\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSharp and clear without a tripod\u003c\/h3\u003e\n\u003cp\u003eAlthough a tripod is usually considered necessary for sharp macro photography, built-in OSS (Optical SteadyShot) image stabilization makes it possible to shoot sharp macro images handheld. The heavy stabilization lens is driven by a responsive linear motor for fast, precise stabilization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Fast auto\/manual focus switching\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/8846f02fa64fbfeb3be8af6bb693ac33?fmt=jpeg\" alt=\"Fast auto\/manual focus switching\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFast auto\/manual focus switching\u003c\/h3\u003e\n\u003cp\u003eIf you have to remove your eye from the viewfinder to switch between auto and manual focus you’re likely to lose the shot. With this lens the focus ring, where your hand normally rests while shooting, simply slides back and forth to switch between manual and auto focus. A non-slip surface ensures reliable operation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Focus lock where you need it most\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/b8a0d8328fd1a6eeb960086c5540103d?fmt=jpeg\" alt=\"Focus lock where you need it most\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFocus lock where you need it most\u003c\/h3\u003e\n\u003cp\u003ePressing the focus hold button conveniently located on the lens barrel instantly locks focus at the current setting and keeps it there until the button is released. The focus hold button can be used to lock focus even when shooting in the continuous AF mode.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Select your focus range for faster AF\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/e13e5c7f05d505358db8d66e109be6b2?fmt=jpeg\" alt=\"Select your focus range for faster AF\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSelect your focus range for faster AF\u003c\/h3\u003e\n\u003cp\u003eThe Focus Range Limiter selector can be set for near and\/or far focusing, depending on the subject, limiting focusing range and thereby maximizing autofocus speed. Selections are ∞ ~ 0.5 meters for distant focusing, 0.5 ~ 0.28 meters for close focusing, and FULL for full-range focusing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eInner focus for better handling\u003c\/h3\u003e\n\u003cp\u003eIn an inner focus design only internal lens elements move when focusing so the total length of the lens does not change. In addition to making handing easier, that means faster autofocus and shorter minimum focusing distance. The filter thread at the front of the lens does not rotate, which is an advantage when using a polarizing filter.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eGet close while keeping your distance\u003c\/h3\u003e\n\u003cp\u003eThe medium telephoto focal length of this lens gives it an ideal working distance at macro magnifications, making it easier to capture impressive macro images of insects and other subjects that cannot be approached too closely.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003ch3\u003eGreat for movies as well as stills\u003c\/h3\u003e\n\u003cp\u003eLens requirements for moviemaking are more demanding than for stills in some ways. Sony goes the extra mile to ensure that lenses that will be used with movie-capable cameras will deliver the necessary performance. Minimal focus breathing and quiet operation, for example, are essential for movie shooting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Reliable and easy in any conditions\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/6a29e234f827fb1b5073d6e0b7b3121e?fmt=jpeg\" alt=\"Reliable and easy in any conditions\"\u003e\u003c\/div\u003e\n\u003ch3\u003eReliable and easy in any conditions\u003c\/h3\u003e\n\u003cp\u003eReliable operation in a variety of conditions is ensured by a design that prevents dust and moisture from entering the lens.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924320698715,"sku":"SEL90M28G","price":819.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL90M28G.SYX_image_0__07478.1495791724.1280.1280.png?v=1711099270"},{"product_id":"sony-selp18105g-e-pz-18-105-mm-f4-g-oss","title":"Sony SELP18105G E PZ 18-105 mm F4 G OSS","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eG Lens standard zoom\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApprox. 6x powered zoom\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eConstant F4 maximum aperture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e7-blade circular aperture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eED glass elements effectively reduce chromatic aberration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"One lens for diverse shooting needs\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/2f92952a681a2a55456bb0e80b7380ce?fmt=jpeg\" alt=\"One lens for diverse shooting needs\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOne lens for diverse shooting needs\u003c\/h3\u003e\n\u003cp\u003eHaving to change lenses as you shoot can slow you down and introduce unwanted changes in image quality. Whether you shoot stills or movies, the 18-105mm (full-frame equivalent = 27-157.5mm) zoom range and quality of this fine G Lens will be more than enough for most shooting situations, plus you have the added advantage of smooth power zoom.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Superb rendering at any focal length\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/7a31ebec2e383c04081165bd2918c873?fmt=jpeg\" alt=\"Superb rendering at any focal length\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSuperb rendering at any focal length\u003c\/h3\u003e\n\u003cp\u003eAn advanced optical design that incorporates two ED (Extra-low Dispersion) glass elements and three aspherical elements offers enviable G Lens image quality throughout the zoom range. Excellent sharpness and contrast are maintained through the image area, supporting natural, true-to-life rendering that deftly captures even the subtlest visual nuances.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Zoom technology inherited from pro gear\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/7f981c665e1a3ad74ee7029a262e009c?fmt=jpeg\" alt=\"Zoom technology inherited from pro gear\"\u003e\u003c\/div\u003e\n\u003ch3\u003eZoom technology inherited from pro gear\u003c\/h3\u003e\n\u003cp\u003eSony Handycam® technology has been implemented in the SELP18105G to ensure smooth, quiet zooming that is ideally suited to moviemaking. Focusing benefits from the same type of pro-level technology, providing smooth, quiet operation that is also responsive. The length of the lens remains constant while zooming or focusing. Zoom reversing is available after software update.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Continuously variable zoom speed  control\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/f49e773c41a5c69f39e2990ba2bac36c?fmt=jpeg\" alt=\"Continuously variable zoom speed  control\"\u003e\u003c\/div\u003e\n\u003ch3\u003eContinuously variable zoom speed control\u003c\/h3\u003e\n\u003cp\u003eFingertip control of zoom speed via the zoom lever on the lens barrel or the zoom ring makes it possible to zoom smoothly while maintaining a sure, steady grip on the camera. This can be a significant advantage for consistent, stable handling, especially when shooting movies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Constant F4 maximum aperture\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/5beff164f22a299c44599351576e89e7?fmt=jpeg\" alt=\"Constant F4 maximum aperture\"\u003e\u003c\/div\u003e\n\u003ch3\u003eConstant F4 maximum aperture\u003c\/h3\u003e\n\u003cp\u003eA constant F4 aperture across the entire 18–105mm range means you can zoom and reframe as necessary without having to think about changing exposure settings. Even at maximum telephoto zoom you can usually shoot without having to boost ISO sensitivity and potentially increase noise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Beautiful G Lens bokeh\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/0dd28edeefda2c5b3486051ce544419c?fmt=jpeg\" alt=\"Beautiful G Lens bokeh\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBeautiful G Lens bokeh\u003c\/h3\u003e\n\u003cp\u003eG Lenses are renowned for their beautifully smooth background bokeh. A 7-blade circular aperture design is part of the reason, enhancing smoothness and producing natural highlights. Smooth background defocusing can make the in-focus subject really stand out in images with almost three-dimensional depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Sharp and clear in any situation\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/13def33a2d638402740e2cc42c5b1101?fmt=jpeg\" alt=\"Sharp and clear in any situation\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSharp and clear in any situation\u003c\/h3\u003e\n\u003cp\u003eBuilt-in Optical SteadyShot image stabilization compensates for camera shake that can blur images when shooting handheld. Sharp, clear night scenes or indoor shots in dim lighting can be captured without the need to boost ISO sensitivity and risk increased noise.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924320600411,"sku":"SELP18105G","price":418.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SELP18105G.AE_image_0__65133.1495791549.1280.1280.png?v=1711099293"},{"product_id":"sony-selp28135g-fe-pz-28-135mm-f4-g-oss","title":"Sony SELP28135G FE PZ 28-135mm F4 G OSS","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eHigh performance G Series standard zoom lens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eConstant F4 maximum aperture throughout zoom range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt for high quality moviemaking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePowered zoom\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDust and moisture resistant design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"A full frame lens for serious moviemaking\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/62c375cd02b389c443221d679b0396f4?fmt=jpeg\" alt=\"A full frame lens for serious moviemaking\"\u003e\u003c\/div\u003e\n\u003ch3\u003eA full frame lens for serious moviemaking\u003c\/h3\u003e\n\u003cp\u003eThis powered zoom lens has been created to satisfy professional optical and operational requirements for high-quality movie imagery, including 4K and future formats, when matched with a high-performance 35mm full frame format camera or Super 35 format camcorder. Focus breathing, image shift, and all types of aberration have been minimized. (Super 35 format camcorder Sony PXW-FS7 with SELP28135G shown above.)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Smooth Motion Optics satisfy pro needs\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/1f75089a0a02e1b26362b1c3300b86e0?fmt=jpeg\" alt=\"Smooth Motion Optics satisfy pro needs\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSmooth Motion Optics satisfy pro needs\u003c\/h3\u003e\n\u003cp\u003eSMO (Smooth Motion Optics) is a Sony optical design concept for large-aperture interchangeable lenses that is specifically aimed at achieving the highest possible image quality and resolution for motion images. SMO design addresses three main issues that are critical for moviemaking: focus breathing, focus shifts that can occur while zooming, and lateral movement of the optical axis while zooming.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Smooth, quiet powered zoom\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/0382e7c8d38cca1082708903e40bff1b?fmt=jpeg\" alt=\"Smooth, quiet powered zoom\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSmooth, quiet powered zoom\u003c\/h3\u003e\n\u003cp\u003eThe world’s first SSM (Super Sonic wave Motor) drive in a lens designed for moviemaking achieves exceptionally smooth, quiet zoom. Iris operation is smooth and quiet too. Independent control rings for zoom, focus, and iris are provided. Zoom speed can be precisely controlled over a wide range, with zoom rotation direction reversal capability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Small and light for better handling\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/f544061a92e80945880e0f8a8d8d7f6c?fmt=jpeg\" alt=\"Small and light for better handling\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSmall and light for better handling\u003c\/h3\u003e\n\u003cp\u003eSony α mount lenses are notably compact and lightweight, painstakingly designed to match the widest possible range of α mount bodies in both form and function. Compact dimensions and reduced weight are an advantage in shooting situations that demand maximum mobility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"overview-panel clearfix\"\u003e\n\u003cdiv class=\"col-1\"\u003e\u003cimg class=\"overview-image\" title=\"Reliable and easy in any conditions\" src=\"https:\/\/sonyglobal.scene7.com\/is\/image\/gwtprod\/df1acff8fd12ba2ab86397154bdb1a61?fmt=jpeg\" alt=\"Reliable and easy in any conditions\"\u003e\u003c\/div\u003e\n\u003ch3\u003eReliable and easy in any conditions\u003c\/h3\u003e\n\u003cp\u003eReliable operation in a variety of conditions is ensured by a design that prevents dust and moisture from entering the lens.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924320338267,"sku":"SELP28135G","price":1998.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SELP28135G.SYX_image_0__89006.1495791321.1280.1280.png?v=1711099317"},{"product_id":"sony-sel18135-e-18-135mm-f3-5-5-6-oss","title":"Sony SEL18135 E 18-135mm F3.5-5.6 OSS","description":"\u003cp\u003eLightweight, compact, high-magnification zoom lens. 7.5x zoom in a compact, lightweight design for everyday use\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAPS-C high-magunification standard zoom lens\u003c\/li\u003e\n\u003cli\u003eAdvanced optical design incorporating an aspherical element for high corner-to-corner resolution\u003c\/li\u003e\n\u003cli\u003eAdvanced linear motor technology for fast, precise, and quiet focus control\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47876392845659,"sku":"SEL18135","price":496.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL18135.SYX_image_1__25651.1517573616.1280.1280.png?v=1711099770"},{"product_id":"sony-ilce-7m3-full-frame-body","title":"Sony ILCE-7M3 a7 III Full-Frame Body","description":"\u003cp\u003eAn entirely renewed image sensor and image processing system further enhance image quality. Improved overall AF performance, high-speed continuous shooting of up to 10 fps, 4K movie recording capability, and operability that has been dramatically upgraded from the α7 II allow more decisive moments to be captured.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e24.2MP 35mm full-frame CMOS sensor with back-illuminated design\u003c\/li\u003e\n\u003cli\u003eSensitivity range up to ISO 51200 (expandable to ISO 50-204800 for stills)\u003c\/li\u003e\n\u003cli\u003eFast Hybrid AF with 693 phase-detection and 425 contrast-detection AF points\u003c\/li\u003e\n\u003cli\u003eHigh-speed continuous shooting of up to 10 fps with AF\/AE tracking\u003c\/li\u003e\n\u003cli\u003e4K HDR movie recording capability\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924317847899,"sku":"ILCE7M3B","price":998.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/ILCE7M3B-1__71990.1519751553.1280.1280.jpg?v=1711995051"},{"product_id":"sony-ilce-7m3-full-frame-with-28-70mm-lens","title":"Sony ILCE-7M3 a7 III Full-Frame with 28-70mm Lens","description":"\u003cp\u003eAn entirely renewed image sensor and image processing system further enhance image quality. Improved overall AF performance, high-speed continuous shooting of up to 10 fps, 4K movie recording capability, and operability that has been dramatically upgraded from the α7 II allow more decisive moments to be captured.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e24.2MP 35mm full-frame CMOS sensor with back-illuminated design\u003c\/li\u003e\n\u003cli\u003eSensitivity range up to ISO 51200 (expandable to ISO 50-204800 for stills)\u003c\/li\u003e\n\u003cli\u003eFast Hybrid AF with 693 phase-detection and 425 contrast-detection AF points\u003c\/li\u003e\n\u003cli\u003eHigh-speed continuous shooting of up to 10 fps with AF\/AE tracking\u003c\/li\u003e\n\u003cli\u003e4K HDR movie recording capability\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924317815131,"sku":"ILCE7M3KB","price":1148.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/ILCE7M3KB-1__75571.1519751941.1280.1280.jpg?v=1711995069"},{"product_id":"sony-sel135f18gm-fe-135mm-f1-8-gm","title":"Sony SEL135F18GM FE 135mm F1.8 GM","description":"\u003cp\u003eA long portrait lens with stunning resolution and beautiful bokeh even wide open at F1.8, and uncompromised AF speed, precision and tracking ability thanks to FOUR XD linear motors.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStunning G Master resolution and bokeh, thanks to new optical design with XA elements and Super ED glass.\u003c\/li\u003e\n\u003cli\u003eShallow Depth of Field, perfect for portrait shooting with the combination of 135mm focal length and 11-blade F1.8 maximum aperture\u003c\/li\u003e\n\u003cli\u003eFour XD linear motors offer outstanding speed, precision and tracking that is quiet and vibration-free.\u003c\/li\u003e\n\u003cli\u003eLightweight design with operability and reliability as expected from professionals.\u003c\/li\u003e\n\u003cli\u003eIdeal for studio work \/ fashion \/ wedding photography in particular\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924317552987,"sku":"SEL135F18GM","price":1499.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL135F18GM_A-Mid__81081.1551275956.1280.1280.jpg?v=1711099941"},{"product_id":"sony-sel35f18f-fe-35mm-f1-8-full-frame-lens","title":"Sony SEL35F18F FE 35mm F1.8 Full Frame Lens","description":"\u003cp\u003eThe compact dimensions and light weight of this full-frame, large-aperture prime lens provide mobility and convenience for shooting a wide range of subjects from everyday snapshots, food photography, landscapes, night scenes and more. The new lens provides outstanding corner-to-corner image quality from a maximum F1.8 aperture and its quiet autofocus and tenacious tracking performance make it a great choice for both stills and movie shooting. Its small size mean it is equally suited to APS-C as well as full-frame bodies, offering a 52.5mm equivalent[i] focal length that is perfect for snapshots, portraits and more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh resolution and large aperture full-frame performance in a compact and lightweight lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmart optical construction including an aspherical element to suppress aberration and deliver high resolution throughout the entire frame.\u003c\/li\u003e\n\u003cli\u003e9-Blade Circular aperture enable beautiful bokeh.\u003c\/li\u003e\n\u003cli\u003eMinimum focus distance of 22cm and maximum magnification of 0.24x offers easy access to the world of close-up photography.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile control and handling for a wide range of imaging needs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConveniently placed, customisable focus hold button and a focus mode switch for instantaneous switching between auto and manual focus.\u003c\/li\u003e\n\u003cli\u003eLinear Response Manual Focus for fine, responsive manual focus control.\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant design add to the versatility and reliability of this new lens and invoke a feeling of confidence in the user.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eQuiet AF with excellent tracking for movies as well as stills\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFast, precise and quiet linear-motor AF drive system for precise focus for both stills and movies where “wobbling” is employed for delicate continuous focus control.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47876408017243,"sku":"SEL35F18F","price":549.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL35F18F_Side_View2__36782.1562822558.1280.1280.jpg?v=1711100071"},{"product_id":"sony-sel1655g-e-16-55-f2-8-g-lens","title":"Sony SEL1655G E 16-55 F2.8 G Lens","description":"\u003cul\u003e\n\u003cli\u003eThe first F2.8 APS-C zoom lens from Sony\u003c\/li\u003e\n\u003cli\u003e16-55mm (24-82.5mm Full Frame Equiv.)\u003c\/li\u003e\n\u003cli\u003eNew Optical Design delivers excellent corner-to-corner resolution.\u003c\/li\u003e\n\u003cli\u003eCompact \u0026amp; Lightweight\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924316635483,"sku":"SEL1655G","price":1048.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL1655G__89487.1568274984.1280.1280.jpg?v=1711100180"},{"product_id":"sony-sel70350g-e-70-350-f4-5-6-3-g-oss-lens","title":"Sony SEL70350G E 70-350 F4.5-6.3 G OSS Lens","description":"\u003cul\u003e\n\u003cli\u003e70-300mm (105-525mm Full Frame Equiv.)\u003c\/li\u003e\n\u003cli\u003e5x super-telephoto zoom lens\u003c\/li\u003e\n\u003cli\u003eBuilt-in optical image stabilization\u003c\/li\u003e\n\u003cli\u003eG Lens Quality maintained throughout the zoom range, right out to the image edges\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924316602715,"sku":"SEL70350G","price":758.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL70350G__63904.1568274974.1280.1280.jpg?v=1711100188"},{"product_id":"sony-sel20f18g-fe-20mm-f1-8-g","title":"Sony SEL20F18G FE 20mm F1.8 G","description":"\u003cp\u003eThis is the widest full-frame prime lens in our E-mount range, which gives Sony’s full-frame users more freedom to shoot stunning landscapes and starscapes as well as capturing impressive video. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-wide 20mm with stunning corner-to-corner resolution even at wide open aperture F1.8\u003c\/li\u003e\n\u003cli\u003eCompact, lightweight design for enhanced handling and mobility, ideal for travel\/gimbal usage\u003c\/li\u003e\n\u003cli\u003eXD Linear Motors deliver fast and precise tracking, and quiet AF\u003c\/li\u003e\n\u003cli\u003eExcellent operability with customizable focus hold button and Linear Response MF\u003c\/li\u003e\n\u003cli\u003eManual Aperture Ring which toggle for Click\/Silent\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47876422074715,"sku":"SEL20F18G","price":829.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL20F18G_A-Large__76654.1582886092.1280.1280.jpg?v=1711100265"},{"product_id":"sony-sel1224gm-fe-12-24mm-f2-8-gm","title":"Sony SEL1224GM FE 12-24mm F2.8 GM","description":"\u003cp\u003eThis compact and versatile lens is ideal for shooting landscapes, starry skies and architecture while providing extra mobility for active sports shooters who want to use ultra-wide angles.\u003cbr\u003eAs part of Sony’s flagship G Master series lenses, it delivers outstanding image quality up to an ultra-wide 12mm angle of view with F2.8 constant aperture, combined with beautiful bokeh effects.\u003cbr\u003eThis new lens allows the F2.8 range of Sony’s G Master lenses to extend all the way through from 12mm to 200mm and at 12mm, offers the world’s widest zoom at F2.8.\u003cbr\u003eAt this focal length, it is possible to emphasise distance and create dynamic perspectives beyond the scope of the human eye.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIncredibly sharp\u003cbr\u003e\u003c\/strong\u003eThree XA (extreme aspherical) elements ensure outstanding resolution in this F2.8 ultra-wide angle lens. Along with one aspherical element, two super ED and three ED (Extra-low Dispersion) glass elements deliver high corner-to-corner resolution and beautiful bokeh, making this an excellent full frame lens for landscapes and starscapes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBeautifully smooth backgrounds\u003cbr\u003e\u003c\/strong\u003eA circular 9-blade aperture creates beautiful background bokeh defocus effects with a large aperture F2.8 that is constant throughout the entire zoom range on this Sony lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast and precise\u003cbr\u003e\u003c\/strong\u003eFour XD Linear (Extreme Dynamic) Motors with their complex construction deliver faster and more accurate focusing than conventional lenses for both photography and videography.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAmazing clarity and contrast\u003cbr\u003e\u003c\/strong\u003eNew Sony Nano AR Coating II effectively eliminates light anomalies - such as flare and ghosting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional ergonomics\u003cbr\u003e\u003c\/strong\u003eA dust and moisture-resistant design, along with versatile controls make it ideal to use in the most difficult scenarios - both indoors and outdoors.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDynamic perspectives\u003cbr\u003e\u003c\/strong\u003eWith an ultra-wide 12mm angle of view, create dynamic perspectives that are beyond the scope of the human eye.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924313194843,"sku":"SEL1224GM","price":2698.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/VX8012_A-Large__27119.1594201620.1280.1280.jpg?v=1711100364"},{"product_id":"sony-ilce-7c-a7c-compact-full-frame-camera-silver","title":"Sony ILCE-7C a7C Compact Full-Frame Camera, Silver","description":"\u003cp\u003eThe α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet the power of a professional backside illuminated full-frame CMOS sensor inside a lightweight and compact body that will follow you everywhere you go.\u003c\/li\u003e\n\u003cli\u003eWith approx. 24MP, 4K movie recording, ISO range of 100-51200, the Alpha 7 C can shoot amazingly detailed photos and videos in all lighting situations.\u003c\/li\u003e\n\u003cli\u003eKeep your subject always sharp thanks to Sony's acclaimed Real-time Autofocus system that can even track focus on the eyes (humans and animals) as well as in video mode (humans).\u003c\/li\u003e\n\u003cli\u003eIn Body Image Stabilisation of up to 5 stops, vari-angle and touch capable screen, Z battery for greater stamina, Digital Audio Interface with mic jack and headphone jack along with improved dust and moisture resistance.\u003c\/li\u003e\n\u003cli\u003eVia Sony’s Imaging Edge app, transfer your photos direct to your phone via Bluetooth, allowing you to share and stream as you wish\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924312277339,"sku":"ILCE7CS","price":1398.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/ILCE7CS-1__20730.1600265876.1280.1280.jpg?v=1711995826"},{"product_id":"sony-ilce-7c-a7c-compact-full-frame-camera-black","title":"Sony ILCE-7C a7C Compact Full-Frame Camera, Black","description":"\u003cp\u003eThe α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet the power of a professional backside illuminated full-frame CMOS sensor inside a lightweight and compact body that will follow you everywhere you go.\u003c\/li\u003e\n\u003cli\u003eWith approx. 24MP, 4K movie recording, ISO range of 100-51200, the Alpha 7 C can shoot amazingly detailed photos and videos in all lighting situations.\u003c\/li\u003e\n\u003cli\u003eKeep your subject always sharp thanks to Sony's acclaimed Real-time Autofocus system that can even track focus on the eyes (humans and animals) as well as in video mode (humans).\u003c\/li\u003e\n\u003cli\u003eIn Body Image Stabilisation of up to 5 stops, vari-angle and touch capable screen, Z battery for greater stamina, Digital Audio Interface with mic jack and headphone jack along with improved dust and moisture resistance.\u003c\/li\u003e\n\u003cli\u003eVia Sony’s Imaging Edge app, transfer your photos direct to your phone via Bluetooth, allowing you to share and stream as you wish\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924312179035,"sku":"ILCE7CB","price":1398.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/ILCE7CB-1__74027.1600266009.1280.1280.jpg?v=1711995842"},{"product_id":"sony-ilce-7c-a7c-compact-full-frame-camera-with-28-60mm-zoom-lens-silver","title":"Sony ILCE-7C a7C Compact Full-Frame Camera with 28-60mm Zoom Lens, Silver","description":"\u003cp\u003eThe α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet the power of a professional backside illuminated full-frame CMOS sensor inside a lightweight and compact body that will follow you everywhere you go.\u003c\/li\u003e\n\u003cli\u003eWith approx. 24MP, 4K movie recording, ISO range of 100-51200, the Alpha 7 C can shoot amazingly detailed photos and videos in all lighting situations.\u003c\/li\u003e\n\u003cli\u003eKeep your subject always sharp thanks to Sony's acclaimed Real-time Autofocus system that can even track focus on the eyes (humans and animals) as well as in video mode (humans).\u003c\/li\u003e\n\u003cli\u003eIn Body Image Stabilisation of up to 5 stops, vari-angle and touch capable screen, Z battery for greater stamina, Digital Audio Interface with mic jack and headphone jack along with improved dust and moisture resistance.\u003c\/li\u003e\n\u003cli\u003eVia Sony’s Imaging Edge app, transfer your photos direct to your phone via Bluetooth, allowing you to share and stream as you wish\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924312113499,"sku":"ILCE7CLS","price":1598.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/ILCE7CLS-1__55412.1600266308.1280.1280.jpg?v=1711995859"},{"product_id":"sony-ilce-7c-a7c-compact-full-frame-camera-with-28-60mm-zoom-lens-black","title":"Sony ILCE-7C a7C Compact Full-Frame Camera with 28-60mm Zoom Lens, Black","description":"\u003cp\u003eThe α7C delivers the spectacular image quality for both stills and movies that you'd expect from a full-frame camera. Fast, wide and steadfast AF, rapid-fire continuous shooting and a handy vari-angle LCD monitor help capture the action whenever it happens\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet the power of a professional backside illuminated full-frame CMOS sensor inside a lightweight and compact body that will follow you everywhere you go.\u003c\/li\u003e\n\u003cli\u003eWith approx. 24MP, 4K movie recording, ISO range of 100-51200, the Alpha 7 C can shoot amazingly detailed photos and videos in all lighting situations.\u003c\/li\u003e\n\u003cli\u003eKeep your subject always sharp thanks to Sony's acclaimed Real-time Autofocus system that can even track focus on the eyes (humans and animals) as well as in video mode (humans).\u003c\/li\u003e\n\u003cli\u003eIn Body Image Stabilisation of up to 5 stops, vari-angle and touch capable screen, Z battery for greater stamina, Digital Audio Interface with mic jack and headphone jack along with improved dust and moisture resistance.\u003c\/li\u003e\n\u003cli\u003eVia Sony’s Imaging Edge app, transfer your photos direct to your phone via Bluetooth, allowing you to share and stream as you wish\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924312080731,"sku":"ILCE7CLB","price":1598.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/ILCE7CLB-1__32014.1600266413.1280.1280.jpg?v=1711995876"},{"product_id":"sony-sel35f14gm-fe-35mm-f1-4-gm","title":"Sony SEL35F14GM FE 35mm F1.4 GM","description":"\u003cp\u003eE-mount Full Frame format, F1.4 G Master wide-angle prime, Lightweight and compact for excellent mobility and handling\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINCREDIBLY SHARP\u003c\/strong\u003e\u003cbr\u003eTwo XA (extreme aspherical) elements ensure outstanding resolution in this F1.4 prime lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBEAUTIFULLY SMOOTH BACKGROUNDS\u003c\/strong\u003e\u003cbr\u003eA circular 11-blade aperture creates beautiful circular background bokeh defocus effects with a large F1.4 aperture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAMAZING CLARITY AND CONTRAST\u003c\/strong\u003e\u003cbr\u003eEven under strong sunlight and backlighting, Sony’s new Nano AR Coating II is evenly applied to the element surface, effectively minimising internal reflections so that flare and ghosting do not occur.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAST AND PRECISE\u003c\/strong\u003e\u003cbr\u003eTwo XD Linear (Extreme Dynamic) Motors with their complex construction deliver faster and more accurate focusing than conventional lenses for both photography and videography.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePROFESSIONAL ERGONOMICS\u003c\/strong\u003e\u003cbr\u003eA dust and moisture resistant design, along with versatile controls on this prime lens makes it ideal to use in the most difficult scenarios - both indoors and outdoors.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924308935003,"sku":"SEL35F14GM","price":1420.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL35F14GM-1__04615.1611045966.1280.1280.jpg?v=1711100741"},{"product_id":"sony-sel24f14gm-fe-24mm-f1-4-gm","title":"Sony SEL24F14GM FE 24mm F1.4 GM","description":"\u003cp\u003eStunning F1.4 resolution in a mobile prime lens. Unsparing application of leading-edge technology achieves refined G Master performance with consistently high resolution and soft, natural bokeh even at the widest F1.4 aperture setting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium G Master Series Wide-range prime lens\u003c\/li\u003e\n\u003cli\u003eDDSSM (Direct Drive SSM) for quiet, highly precise focus lens control\u003c\/li\u003e\n\u003cli\u003eCircular 11-blade aperture for beautiful defocus effects\u003c\/li\u003e\n\u003cli\u003eTwo XA (extreme aspherical) elements in an optical design contribute to G Master's high resolution\u003c\/li\u003e\n\u003cli\u003eDust and moisture-resistant design\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924304773467,"sku":"SEL24F14GM","price":1258.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL24F14GM.SYX_image_0__54305.1616489541.1280.1280.png?v=1711996080"},{"product_id":"sony-sel40f25g-fe-40mm-f2-5-g","title":"Sony SEL40F25G FE 40mm F2.5 G","description":"\u003cp\u003eThis standard prime lens packs the high image quality and beautiful bokeh of the G Lens into a compact design with superb build quality and intuitive operability. Easily carried anywhere and any time, it's ideal for snap-shooting both portraits and views around town. The fast, precise and quiet AF is ideal for shooting both stills and movies, ensuring capture of those vital moments.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eG lens Standard prime\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight for constant carrying and comfortable shooting\u003c\/li\u003e\n\u003cli\u003eHigh corner-to-corner image quality from state-of-the-art optics\u003c\/li\u003e\n\u003cli\u003eBeautiful natural bokeh\u003c\/li\u003e\n\u003cli\u003eDouble linear motors for fast, precise and quiet AF\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924301103451,"sku":"SEL40F25G","price":629.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL40F25G.SYX_image_0__30498.1619513547.1280.1280.png?v=1711996263"},{"product_id":"sony-sel50f25g-fe-50mm-f2-5-g","title":"Sony SEL50F25G FE 50mm F2.5 G","description":"\u003cul\u003e\n\u003cli\u003eG lens standard prime\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight for constant carrying and comfortable shooting\u003c\/li\u003e\n\u003cli\u003eHigh corner-to-corner image quality from state-of-the-art optics\u003c\/li\u003e\n\u003cli\u003eBeautiful natural bokeh\u003c\/li\u003e\n\u003cli\u003eDouble linear motors for fast, precise and quiet AF\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924301070683,"sku":"SEL50F25G","price":629.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL50F25G.SYX_image_0__26182.1619513471.1280.1280.png?v=1711996279"},{"product_id":"sony-sel24f28g-fe-24mm-f2-8-g","title":"Sony SEL24F28G FE 24mm F2.8 G","description":"\u003cp\u003eThis wide-angle prime lens packs the high image quality and beautiful bokeh of the G Lens into a compact design with intuitive operability and a sophisticated finish. The fast, precise and quiet AF is ideal for shooting both stills and movies, ensuring capture of those vital moments.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eG lens wide angle prime\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight for constant carrying and comfortable shooting\u003c\/li\u003e\n\u003cli\u003eHigh corner-to-corner image quality from state-of-the-art optics\u003c\/li\u003e\n\u003cli\u003eBeautiful natural bokeh\u003c\/li\u003e\n\u003cli\u003eDouble linear motors for fast, precise and quiet AF\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924301037915,"sku":"SEL24F28G","price":628.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL24F28G.SYX_image_0__91414.1619513393.1280.1280.png?v=1711996293"},{"product_id":"sony-sel14f18gm-fe-14mm-f1-8-gm","title":"Sony SEL14F18GM FE 14mm F1.8 GM","description":"\u003cp\u003eThis large-aperture ultra-wide-angle prime lens offers G Master quality in an innovative design that is incredibly compact. Industry leading technology achieves breathtaking resolution plus exquisite bokeh even at maximum F1.8 aperture. Fast, precise AF plus extraordinary mobility and control give your creative imagination the freedom it deserves.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium G Master Series ultra wide angle prime lens\u003c\/li\u003e\n\u003cli\u003eXA elements and Super ED glass and two ED glasses for high resolution throughout the image area.\u003c\/li\u003e\n\u003cli\u003eLarge-aperture ultra-wide perspectives in an incredibly compact lens\u003c\/li\u003e\n\u003cli\u003eXD Linear Motors offering excellent response and low vibration for fast, precise, quiet AF\u003c\/li\u003e\n\u003cli\u003eFocus hold button and other features support professional shooting needs\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924301005147,"sku":"SEL14F18GM","price":1398.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL14F18GM.SYX_image_0__44093.1619513317.1280.1280.png?v=1711101006"},{"product_id":"sony-zv-e10-interchangeable-lens-vlog-camera-body-only","title":"Sony ZV-E10 Interchangeable Lens Vlog Camera Body Only","description":"\u003cp\u003e\u003cspan\u003eDesigned for creative vloggers who aspire to an artistic look, the ZV-E10 takes care of the nuts and bolts of video production. Take advantage of interchangeable lenses, the large APS-C sensor, the built-in Directional 3-Capsule Mic, and special features designed for vlogging.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInterchangeable-lens camera for vlogging\u003c\/li\u003e\n\u003cli\u003eLarge APS-C type 24.2-megapixel Exmor™ CMOS sensor\u003c\/li\u003e\n\u003cli\u003eDirectional 3-Capsule Mic supplied with wind screen\u003c\/li\u003e\n\u003cli\u003eFeatures designed for vloggers – Product Showcase Setting, Bokeh Switch, Still\/Movie\/S\u0026amp;Q button\u003c\/li\u003e\n\u003cli\u003eFlexible connectivity for easy sharing\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47876486824283,"sku":"ZVE10BDI","price":499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/sony_zv_e10_mirrorless_camera_body_1__35610.1627646655.1280.1280.jpg?v=1711996517"},{"product_id":"sony-ilce-7m3-a7-iii-with-fe-24-105mm-f-4-g-oss-lens","title":"Sony ILCE-7M3 a7 III with FE 24-105mm f\/4 G OSS Lens","description":"\u003cp\u003eAn entirely renewed image sensor and image processing system further enhance image quality. Improved overall AF performance, high-speed continuous shooting of up to 10 fps, 4K movie recording capability, and operability that has been dramatically upgraded from the Alpha 7 II allow more decisive moments to be captured.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e24.2MP 35mm full-frame CMOS sensor with back-illuminated design\u003c\/li\u003e\n\u003cli\u003eSensitivity range up to ISO 51200 (expandable to ISO 50-204800 for stills)\u003c\/li\u003e\n\u003cli\u003eFast Hybrid AF with 693 phase-detection and 425 contrast-detection AF points\u003c\/li\u003e\n\u003cli\u003eHigh-speed continuous shooting of up to 10 fps with AF\/AE tracking\u003c\/li\u003e\n\u003cli\u003e4K HDR movie recording capability\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924299989339,"sku":"ILCE7M3GBDI","price":1798.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/ILCE7M3GBDI-1__00861.1629984956.1280.1280.png?v=1711101318"},{"product_id":"sony-sel200600g-fe-200-600mm-f5-6-6-3-g-oss","title":"Sony SEL200600G FE 200-600mm F5.6-6.3 G OSS","description":"\u003cp\u003ePerfect for wildlife and more, this 200-600mm super-telephoto zoom can reach as far as 840mm or 1200mm with 1.4x and 2.0x teleconverters, with full G lens quality and AF performance.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSuper telephoto zoom G lens\u003c\/li\u003e\n\u003cli\u003eDirect Drive SSM for quiet, highly precise focus lens control\u003c\/li\u003e\n\u003cli\u003eAdvanced optical design incorporating an aspherical element and five ED glasses for entire zoom range\u003c\/li\u003e\n\u003cli\u003eSony Nano AR Coating to eliminate flare and ghosting\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant design\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924298056027,"sku":"SEL200600G","price":1558.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL200600G-1__18597.1631179112.1280.1280.png?v=1711996819"},{"product_id":"sony-selp1635g-fe-pz-16-35mm-f4-g-lens","title":"Sony SELP1635G FE PZ 16-35MM F4 G Lens","description":"\u003cul\u003e\n\u003cli\u003eUltralight, versatile wide-angle power zoom G lens\u003c\/li\u003e\n\u003cli\u003eTwo AA elements, a standard aspherical element, and one ED aspherical element for high resolution throughout the image area\u003c\/li\u003e\n\u003cli\u003eTwo XD Linear Motors offering high thrust for quick, quiet, low-vibration AF\u003c\/li\u003e\n\u003cli\u003eA new zoom system powered by four XD Linear Motors offering smooth control and immediate response\u003c\/li\u003e\n\u003cli\u003eThree ring control (zoom, focus, and aperture) and other features support professional shooting need\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance - 0.28-0.24 m (0.92-0.79 ft)\u003c\/li\u003e\n\u003cli\u003eMaximum Magnification Ratio (X) - 0.23\u003c\/li\u003e\n\u003cli\u003eFilter Diameter (MM) - 72\u003c\/li\u003e\n\u003cli\u003eWeight - 353 g (12.5 oz)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924290552155,"sku":"SELP1635G","price":1278.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SELP16535G-1__12345.1648141548.1280.1280.jpg?v=1711102104"},{"product_id":"copy-of-sony-ilce-7m3-a7-iii-full-frame-body","title":"Sony ILCE-7M4 a7 IV Full-Frame Camera body","description":"\u003cp\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with connectivity for on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNewly developed 33.0MP full-frame back-illuminated Exmor R CMOS image sensor\u003c\/li\u003e\n\u003cli\u003eAdvanced BIONZ XR image processing engine with up to 8x the processing performance\u003c\/li\u003e\n\u003cli\u003eReliable AF capabilities including Real-time Eye AF for humans, animals and birds\u003c\/li\u003e\n\u003cli\u003eMovie-making with 4K 60p, 10-bit 4:2:2 recording capability\u003c\/li\u003e\n\u003cli\u003eAdvanced functions for movies including Active Mode, Breathing Compensation and AF Assist\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924290027867,"sku":"ILCE7M4B","price":1798.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/ILCE7M4B.CEC_image_0__46609.1651311506.1280.1280.png?v=1711997945"},{"product_id":"copy-of-sony-ilce-7m4-a7-iv-full-frame-hybrid-camera-body","title":"Sony ILCE-7M4 a7 IV Full-Frame Camera with 28-70mm Lens","description":"\u003cp\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with connectivity for on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNewly developed 33.0MP full-frame back-illuminated Exmor R CMOS image sensor\u003c\/li\u003e\n\u003cli\u003eAdvanced BIONZ XR image processing engine with up to 8x the processing performance\u003c\/li\u003e\n\u003cli\u003eReliable AF capabilities including Real-time Eye AF for humans, animals and birds\u003c\/li\u003e\n\u003cli\u003eMovie-making with 4K 60p, 10-bit 4:2:2 recording capability\u003c\/li\u003e\n\u003cli\u003eAdvanced functions for movies including Active Mode, Breathing Compensation and AF Assist\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924289962331,"sku":"ILCE7M4KB","price":2148.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/ILCE7M4KB-1__08756.1651311939.1280.1280.jpg?v=1711997960"},{"product_id":"sony-sel11f18-e-11mm-f1-8","title":"Sony SEL11F18 E 11mm F1.8","description":"\u003cul\u003e\n\u003cli\u003eLarge-aperture ultra-wide-angle APS-C prime for both stills and movies\u003c\/li\u003e\n\u003cli\u003eA large F1.8 maximum aperture for exquisite bokeh in deep, impressive images\u003c\/li\u003e\n\u003cli\u003eThree ED (Extra-low Dispersion) glass elements for superb image quality\u003c\/li\u003e\n\u003cli\u003eTwo linear motors for quiet, reliable AF tracking\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight design for outstanding mobility and easy handling\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47876664557915,"sku":"SEL11F18","price":477.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL11F18-1__74383.1654675123.1280.1280.jpg?v=1711102606"},{"product_id":"sony-sel15f14g-e-15mm-f1-4-g","title":"Sony SEL15F14G E 15mm F1.4 G","description":"\u003cul\u003e\n\u003cli\u003eEye-opening G Lens resolution from full aperture\u003c\/li\u003e\n\u003cli\u003eBreathtaking bokeh at F1.4\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight for new shooting freedom\u003c\/li\u003e\n\u003cli\u003eAdvanced AF realizes full body speed potential\u003c\/li\u003e\n\u003cli\u003eDust and moisture-resistant design\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924286685531,"sku":"SEL15F14G","price":748.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL15F14G-1__43172.1654675061.1280.1280.jpg?v=1711998089"},{"product_id":"sony-selp1020g-e-pz-10-20mm-f4-g","title":"Sony SELP1020G E PZ 10-20mm F4 G","description":"\u003cul\u003e\n\u003cli\u003eThe world’s smallest and lightest ultra-wide-angle G Lens with power zoom\u003c\/li\u003e\n\u003cli\u003eAn ED (Extra-low Dispersion) aspherical element for high image-wide resolution\u003c\/li\u003e\n\u003cli\u003eResponsive power zoom instantly translates zoom ring motion to zoom operation\u003c\/li\u003e\n\u003cli\u003eTwo linear motors for fast, quiet, low vibration autofocus\u003c\/li\u003e\n\u003cli\u003eFocus and zoom rings, versatile control features, and a dust a moisture resistant design\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924286652763,"sku":"SELP1020G","price":686.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SELP1020G-1__06503.1654674915.1280.1280.jpg?v=1711998102"},{"product_id":"sony-sel50f12gm-fe-50mm-f1-2-g-master","title":"Sony SEL50F12GM FE 50mm f1.2 G Master","description":"\u003cul\u003e\n\u003cli\u003ePremium G Master series standard prime lens\u003c\/li\u003e\n\u003cli\u003eThree XA elements for high resolution throughout the image area\u003c\/li\u003e\n\u003cli\u003eSony Nano AR Coating II to eliminate flare and ghosting\u003c\/li\u003e\n\u003cli\u003eXD Linear Motors offering excellent response and low vibration for fast, precise, quiet AF\u003c\/li\u003e\n\u003cli\u003eFocus hold buttons and other features support professional shooting needs\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47876716462427,"sku":"SEL50F12GM","price":1999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL50F12GM.SYX_image_0__97816.1660759604.1280.1280.png?v=1711998528"},{"product_id":"sony-zv-1f-vlog-camera","title":"Sony ZV-1F Vlog Camera","description":"\u003cp\u003eAs your first vlogging camera, the ZV-1F comes with a selfie-friendly vari-angle LCD screen. A directional 3-capsule mic with wind screen picks up your voice clearly outdoors, and the Bokeh Switch and Product Showcase Setting give you pro-level footage at the touch of a button.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-wide-angle 20mm prime lens, ideal for group selfies and background scenery\u003c\/li\u003e\n\u003cli\u003eVari-angle LCD for selfies\u003c\/li\u003e\n\u003cli\u003e425 contrast-detection AF frame points for high-precision focusing\u003c\/li\u003e\n\u003cli\u003eWind screen for Clear Voice Recording outdoors\u003c\/li\u003e\n\u003cli\u003eBuilt-in Directional 3-Capsule Mic for high quality audio\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47876743201115,"sku":"ZV1FBDI","price":498.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/ZV1FBDI.EU_image_0__24217.1666440242.1280.1280.png?v=1711998735"},{"product_id":"sony-ilce-7m4-a7-iv-full-frame-camera-with-24-105mm-g-lens","title":"Sony ILCE-7M4 a7 IV Full-Frame Camera with 24-105mm G Lens","description":"\u003cp\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with connectivity for on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNewly developed 33.0MP full-frame back-illuminated Exmor R CMOS image sensor\u003c\/li\u003e\n\u003cli\u003eAdvanced BIONZ XR image processing engine with up to 8x the processing performance\u003c\/li\u003e\n\u003cli\u003eReliable AF capabilities including Real-time Eye AF for humans, animals and birds\u003c\/li\u003e\n\u003cli\u003eMovie-making with 4K 60p, 10-bit 4:2:2 recording capability\u003c\/li\u003e\n\u003cli\u003eAdvanced functions for movies including Active Mode, Breathing Compensation and AF Assist\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924281082203,"sku":"ILCE7M4GBDI","price":2548.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/ILCE7M4GBDI-1__89371.1668501665.1280.1280.jpg?v=1711998812"},{"product_id":"sony-sel2070g-fe-20-70-mm-f4-g","title":"Sony SEL2070G FE 20-70 mm F4 G","description":"\u003cp\u003eAn ultra-wide G standard zoom lens in a constant F4 aperture offering evolved image quality and ideal operability, especially for full-frame stills and filmmaking. Considering new styles of expression taking hold among creators’ community we are expanding standard zoom to include wide perspective and focusing on improvements for videographers.\u003c\/p\u003e\n\u003cp\u003eKey features that will allow us to position SEL2070G as an excellent choice for content creation, vlogging, videography and stills photography:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncredibly sharp: Advanced optical design ensures outstanding resolution.\u003c\/li\u003e\n\u003cli\u003eBeautifully smooth backgrounds: A circular 9-blade aperture on this Sony 20-70mm lens creates beautiful background bokeh defocus effects.\u003c\/li\u003e\n\u003cli\u003eFast and precise autofocus: Two XD (Extreme Dynamic) Linear Motors deliver faster, more accurate focusing.\u003c\/li\u003e\n\u003cli\u003eBright in all weathers: A constant F4 maximum aperture throughout the zoom range maintains brightness. A fluorine coating repels water, oil and other contaminants—another reason this is a great Sony G lens for all-round shooting.\u003c\/li\u003e\n\u003cli\u003eProfessional ergonomics: A dust and moisture resistant lightweight design and versatile controls makes this lens easy to use in difficult scenarios both indoors and outdoors.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47924279738715,"sku":"SEL2070G","price":1259.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/SEL2070G-1__85801.1673976817.1280.1280.jpg?v=1711103326"},{"product_id":"sony-zve1bdi-full-frame-vlog-camera","title":"Sony ZVE1BDI Full-Frame Vlog Camera","description":"\u003cp\u003eWorking with the ZV-E1's 12.1 MP1 full-frame sensor, the latest BIONZ XR™ engine provides high-speed processing to support 4K 60p, 120p upgradable recording, while an AI processing unit improves subject-recognition capabilities for advanced vlogging applications.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e12.1 MP full-frame back-illuminated CMOS Exmor R image sensor\u003c\/li\u003e\n\u003cli\u003eAdvanced BIONZ XR image processing engine\u003c\/li\u003e\n\u003cli\u003eAn AI processing unit for wider, more accurate subject recognition\u003c\/li\u003e\n\u003cli\u003eThe world’s most compact, lightweight full-frame camera with interchangeable lense\u003c\/li\u003e\n\u003cli\u003eIntelligent 3 Capsule Microphone\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47877012980059,"sku":"ZVE1BDI","price":1878.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8519\/5611\/files\/1._Front_View_ZVE1_Body__08009.1680174089.1280.1280.jpg?v=1712002002"}],"url":"https:\/\/askdirect.co.uk\/collections\/sony-save-10-off-imaging.oembed?page=2","provider":"AskDirect","version":"1.0","type":"link"}