Samsung UE98U9000H 98" Crystal UHD U9000H 4K Vision AI Smart TV

• 4K AI Upscaling & NQ4 AI Gen2 Processor: Watch everything in brilliant 4K as AI intelligently enhances picture and sound in real time.
• Motion Xcelerator 144Hz: Enjoy ultra-smooth action with up to 4K 144Hz motion, perfect for fast-paced gaming and sport.
• Supersize Picture Enhancer: Our intelligent 4K processor optimises your content for the large screen
• SlimLook Design: Expertly engineered to be beautifully slim.
• Object Tracking Sound Lite: Hear enhanced audio with sound that moves with the action.

NQ4 AI Gen2 Processor
Our powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.

Motion Xcelerator 144Hz
Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.

Supersize Picture Enhancer
Our intelligent 4K processor boosts sharpness, deepens blacks and upscales* your content for immersive picture quality on your large screen.

SlimLook Design
This beautifully slim design blends into your decor, elevating your style without taking it over.

Object Tracking Sound Lite
Hear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.

Vision AI Companion
Need outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.

4K AI Upscaling
Our powerful 4K AI processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour.

Smart TV powered by Tizen OS
Spend less time searching and more time watching. With Netflix, Disney+, HBO Max, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.

Samsung TV Plus
Watch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It’s TV with you in mind.

Gaming Hub
Samsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.

Q-Symphony
Your TV and soundbar work together instead of switching between them. With fuller audio, clearer voices and deeper sound, everything feels more spacious and natural. From quiet scenes to big moments, hear more of what matters, exactly where it belongs.

AI Football Mode
Quick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match.

Colour Booster Pro
Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching.

Real Depth Enhancer
By enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.

FreeSync Premium
Set yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering.

AI Auto Game Mode
Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

AI Sound
Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound that adjusts to your room and content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time. 

PurColour
Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

HDR+ powered by HDR10+
Make every scene feel more lifelike. HDR+ increases the visible difference between light and dark areas, helping colour and detail remain clear.

Game Bar
The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.

AI Sound Controller
AI Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound.

AI Gaming Optimiser
Whether you’re deep in strategy or racing to the finish line, every game needs something different. AI Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.

Samsung Knox Security
With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates* and the automatic blocking of harmful attacks. Stay secured, stay entertained. 

Auto Game Mode (ALLM)
Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag.

SmartThings
Connect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.

Multi View
Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen. Handy if you want to keep an eye on the football score whilst watching a movie. 

SmartThings Calibration
Use the camera on your smartphone with the Samsung SmartThings app to unlock easy TV colour calibration, for cinema-like picture quality in seconds.

One Remote Control
Clear away the multiple remotes lined up on your coffee table. Control all of your compatible devices and content with the TV remote control. 

Auto HDR Remastering
Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details. 

AI Customisation Mode
Our advanced AI processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.

NOW Brief
Stay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.