Sony K-98XR75M2PB 98" BRAVIA 7 II | XR75M2 | True RGB | RGB LED | 4K HDR Smart TV

Introducing the BRAVIA 7 II: See more of the story in bright, True RGB colour.

The future of colour is here. Experience our brand-new True RGB display, which is virtually infinite in colour, brightness, and depth to draw you deeper into every story.

Your home, your cinema — honouring the filmmaker's vision, this Sony TV unleashes cinematic detail, borrowing technology from our flagship BRAVIA 9 II.

Our Acoustic Multi Audio+ technology delivers cinematic surround sound to match the action on-screen, just like a cinema screen(1). If you want to experience 360 Spatial Sound Mapping, and more, just add a BRAVIA Theatre soundbar to your set-up(2)(3).

Available in 50" to 98", the BRAVIA 7 II offers an immersive experience regardless of screen size, delivering the thrills you'd expect to find at a movie theatre, right in your living room. This includes cinema grade technologies Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X(4).

Skip the endless scrolling on your next movie night with Google TV, as AI is used to learn your tastes and curate film suggestions you’ll love(5)(6)(7). With "My Cinema" presets, you can easily select from predefined and optimised audio-visual settings crafted for times of day, moods, or personal preferences.

A world of movies are waiting for you to explore on SONY PICTURES CORE, with 10 titles and 24 months of unlimited streaming ready to redeem straightaway.

Sophisticated from any angle, our One Slate design unites the screen and bezel of the BRAVIA 7 II, whilst the translucent centre stand and hidden cables create a clean, floating look(8).

(1) Excluding 50" and 55" models.
(2) This feature works with compatible models (BRAVIA Theatre Trio / BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / BRAVIA Theatre Bar 7 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries. HT-A7000 / HT-A5000 / HT-A3000 need optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.
(3) This feature works with compatible models. https://www.sony.net/hav_faq
(4) Dolby Atmos or DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
(5) Some apps, contents and/or features may not be available in all countries. Subject to availability.
(6) User must accept Google Terms of Service (http://www.google.com/policies/terms/), Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time, and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
(7) Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube and YouTube Music are trademarks of Google LLC.
(8) The stand design varies depending on the inch size.